Razorfish to Explore Augmented Reality, Mobile Apps, the Future of TV at South by Southwest Interactive Festival, March 12-16, in Austin, Texas

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Razorfish hosting happy hour for festival attendees at Paradise Café and Bar on Saturday, March 13

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Razorfish will lead nine thought leadership sessions during SXSW Interactive, host a happy hour event equipped with an augmented reality installation and charity tie-in and partner with Microsoft to demonstrate mobile Windows 7 Series.

SESSIONS:
Touch + The Holy Grail of Delight
Friday, March 12th at 2:00 pm (Convention Center, Room 12AB)
Take a hard look at the state of touch technology and gestural experiences, including what works, what doesn't and where things are headed.
Speakers: Razorfish's Emerging Experiences team: Luke Hamilton, Steve Dawson, Jonathan Hull

Is App-Vertising Really the Answer?
Saturday, March 13th at 12:30 pm (Convention Center, Ballroom D)
Explore "app-vertising," a new name for a mix of branded mobile applications and advertising, and how it is delivering new experiences for brands and consumers.
Speakers: Garrick Schmitt, Razorfish; Allison Mooney, MobileBehavior, Sean Galligan, Flurry Inc; Tristan Walker, Foursquare Labs, Alexandar Muse, Texas Startup Blog

Sleeping Giants: Digital Awakens TV and Media
Saturday, March 13th at 5:00 pm (Hilton hotel, room H)
The revolution has begun. Learn how developments in technology, content development, distribution and advertising has impacted not only TV, but media as a whole.
Speakers: Razorfish's Andrew Pimentel and Domenic Venuto

Extending Your Brand? There's an App for That
Sunday, March 14th at 11:00 am (Hilton hotel, room D)
Discover how applications can help your brand and idea become more authentic, user friendly and just plan old fun.
Speakers: Shiv Singh, Razorfish; Rob Girling, Artefact; Tom Ajello, POKE; Adrian Ho, Zeus Jones; Brian Morrissey, Adweek

Additional Razorfish sessions:

  •     The UX of Mobile, March 12th at 2:00 pm (Convention Center, Ballroom B)
  •     Understanding Content: The Stuff We Design For, March 13th at 3:30 pm (Convention Center, Ballroom F)
  •     Accessible JavaScript Techniques, March 14th at 11:00 am (Convention Center, Ballroom F)
  •     Anything But Typical: Learning to Love JavaScript Prototypes, March 14th at 12:30 pm (Convention Center, Ballroom E)
  •     Facebook Status: "It's complicated", March 16th at 5:00 pm (Courtyard Rio Grande A)

PARTIES:
Razorfish will offer an augmented reality experience at its annual happy hour event. Charity Water will be present to raise money and awareness for the Haitian earthquake relief. (A SXSW badge or Razorfish business card is required for entry)
    Paradise Café and Bar - top level, 401 East 6th Street    
    Saturday, March 13th from 6:00 - 8:00 pm

Razorfish will demonstrate the new Windows 7 mobile interface via interactive touch screens at Microsoft's party
    Speakeasy, 412 Congress Avenue     
    Monday, March 16th from 8:00 pm - 12:00 am

TWITTER: Follow Razorfish's activities at the conference through Twitter on @Razorfish and hashtag #RFSXSW.

CONTACT:
Katie Lamkin, Razorfish     
Cell: (773) 308-3425     
Email: katie.lamkin(at)razorfish(dot)com        
Twitter: @ktlamkin

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