Sum Effect Software Unveils First Ever Mobile Optimized Online Storefront with CoreCommerce 7.7

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#1 Rated Shopping Cart Solution Now Allows Merchants to Reach Millions of Consumers Anywhere, Anytime Via Smartphones and Cell Phones

Feedback and requests from our customers for new functionality are a primary driver of our on-going enhancement efforts

Sum Effect Software, Inc., a leading provider of e-commerce solutions, today unveiled its new CoreCommerce 7.7, the latest version of its #1 rated shopping cart solution featuring the first ever mobile optimized online storefront, Mobile CoreCommerce™, which extends merchants' online access to millions of smartphone and cell phone users.

"We strive to stay on the forefront in providing our customers with the latest in e-commerce features and capabilities, and introducing an optimized mobile storefront positions CoreCommerce well ahead in the market," commented Matt DeLong, president and CEO of Sum Effect Software. "CoreCommerce 7.7 gives all of our customers, including small business retailers, the power to effectively reach the millions of smartphone and cell phone users in the global mobile marketplace."

The mobile optimized storefront in CoreCommerce 7.7 automatically detects if a mobile device is accessing a CoreCommerce customer's storefront. It then instantly adjusts and optimizes the display for the smaller screens on cell phones and mobile devices. The mobile storefront includes a convenient optimized front-end check-out and merchants can continue to use their existing payment processors for the mobile optimized storefront. Inline payment processors, such as Google Checkout, have already announced their payment solution is already mobile-optimized.

Other e-commerce storefronts display full size websites, showing only two or three square inches of the full size site at a time on mobile phone screens, requiring users to constantly scroll and move the image around to see the rest of the storefront. The CoreCommerce 7.7 mobile storefront eliminates all of that manipulation to make it fast and easy for mobile device users to buy online from anywhere, anytime.

The new Auto-Suggest feature in the search function of CoreCommerce 7.7 is designed to help e-commerce shoppers find items they're interested in and wish to purchase. Similar to the search suggestion function of major search engines like Google, when a shopper starts to type, the CoreCommerce 7.7 search will display a drop-down list of suggestions the shopper can click on to execute the search. This minimizes typing and mistakes, and allows shoppers to find products fast even if they're unsure of the name or correct spelling.

"Feedback and requests from our customers for new functionality are a primary driver of our on-going enhancement efforts," added DeLong. "So, in addition to enabling them to reach the vast mobile market and making it easier for their online shoppers to buy, we also added features into the new version of CoreCommerce that give our customers more control over customizing their online storefronts and keeping them fresh and up to date."

Every online store has buttons to facilitate shopping, like "check out", "add to cart", "save", "view cart", etc. CoreCommerce now comes with a rich library of 45 pre-designed button groups merchants can choose from. Each group has a theme look-and-feel reflected in button shape, size, font and graphical rendering. A merchant can simply choose a theme, and CoreCommerce automatically installs all of the buttons from that group throughout the storefront to give store owners total control over the look and feel of their sites.

Keeping online product offerings and images up to date is essential in e-commerce. To make this quick and simple, CoreCommerce 7.7 launched ccImagePlus!™ with Picnik, an easy to use web-based photo manipulation program. Store owners can upload product photos and use ccImagePlus!™ tools to resize, crop, touch up and edit images automatically, on the fly, then post them on their storefronts in real time.

Current CoreCommerce customers will automatically be upgraded to version 7.7 at no extra cost.

CoreCommerce's comprehensive shopping cart system is the most affordable, flexible and easy-to-use shopping cart system designed specifically for the small business retailer. With enterprise grade hosting with Rackspace and fully-encrypted security, 24/7 ticketing support, live chat and flexible payment processing and shipping integration, CoreCommerce is ideal for businesses looking to add e-commerce to an existing website, replace their current shopping cart provider or build their first online store.

CoreCommerce is already being used by some of the most trusted names in retail, including Olan Mills, Clear Channel Radio, Minnesota Work Wear and many more. It was recently ranked the number one shopping cart software for 2010 by ZippyCart, and the company is a finalist for the 2010 Stevie Awards for Customer Service.

To sign up for or a 15-day free trial of CoreCommerce or get more information, visit http://www.corecommerce.com.

About Sum Effect Software, Inc.®:
Based in Franklin, Tennessee, Sum Effect Software, Inc. is dedicated to providing software that makes marketing, selling and supporting products and services easier for merchants. The company's products, which cater to the small-to-medium sized retail market, include CoreCommerce, an SaaS E-Commerce platform; digiSHOP, a PHP E-Commerce product; fireBLAST e-mail marketing software; and chatFUSE live sales/chat software. The privately-owned company serves an international base of business customers. News and information are available at http://www.sumeffect.com.

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Steve Simon