Best in Advertising on Twitter: Pinkerton South Wins the 2010 Shorty Award in NYC

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Hollywood has its Oscars, and Broadway its Tonys. And now the Shorty Awards honor Twitter's best of the best. Frank Adman, Pinkerton South's 1960s-retro ad man, took this year's top honors in Advertising.

On March 3, Shorty Award winners were announced at TheTImesCenter in New York City. Hosted by CNN anchor Rick Sanchez, awards were given in 26 official categories to winners from around the world. Like everything else on Twitter, acceptance speeches were limited to 140 characters.

Pinkerton South partner David Benardo accepted the Shorty Award for best in Advertising on behalf of his time-warped "Frank Adman" character known as @FrankAdman on Twitter. With 20,000+ followers, Frank is a west coast-based Madison Avenue type living large in the early 60s. Known as the inventor of the "Twittertini," his comments and conversations cover advertising, cocktails, jazz, and snappy thinking.

According to Benardo, "Frank started in 2008 as an experiment of sorts. Call him an alter ego. I dialed into my long-standing passion for classic advertising…back to the glory days of Bill Bernbach, Leo Burnett, and David Ogilvy. Then I gave Frank a back story, made him interesting, and continue… daily."

Frank Adman topped the Best in Advertising category among a field of over 300 contenders nominated worldwide. All told, more than 300,000 people voted on their choices to win Shorty Awards across designated categories. But the popular vote was only part of the criteria used to determine winners. Once online voting was tabulated, 6 finalists emerged in each category. Winners were then selected by a panel of judges from the Real-Time Academy of Short Form Arts & Sciences including, among others, founder of Wikipedia Jimmy Wales, founder of Craigslist Craig Newmark, cofounder of Flickr Catarina Fake, and New York Times columnist David Pogue.

"If you want to engage attention…and what business doesn't…social media is the wide open frontier today. It's truly a wild west," Benardo says. "There are no rules… except live and learn. And Twitter? Twitter is the game changer," he explains. "It's a unique medium that allows businesses to build awareness and cultivate brand relationships like never before." Given its explosive growth rate of about 1100% over the past year, Twitter reports that some 50 million tweets are now sent daily.

Hosted by CNN anchor Rick Sanchez for Sawhorse Media, the 2nd annual Shorty Awards were primarily sponsored by the John S. and James L. Knight Foundation along with additional sponsors PepsiCo, Marketwire, Porter Novelli, FedEx, and Maker's Mark.

About Pinkerton South, Inc.
Pinkerton South is an award-winning communications agency focused on leveraging social media to create interactive brand experiences in real time. Over the past two decades, partners David Benardo and Bonnie Rodgers have won a lion's share of market for diverse clients, from startups to Fortune 500s. Pinkerton South is committed to helping smart, proactive companies succeed by out-thinking rather than out-spending. For more information, visit

Media contact: Bonnie Rodgers, Pinkerton South, 843-455-2626,

Video: FrankAdman Wins Shorty
Frank Adman's 140 character acceptance speech:
Frank Adman on Twitter:
David Benardo on Twitter:
Download a photo of David Benardo and Rick Sanchez at
The Shorty Awards:
The Real-Time Academy for Short Form Arts & Sciences:


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