Blowfish Shoe Launches New E-Commerce Platform Developed by RLM Software

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Trendy footwear company Blowfish LLC has launched a bold new e-commerce initiative designed to convey the company’s brand and product message while providing its customers and online community with rich content and social media interaction. The new system is fully integrated with the company’s ERP business system to streamline both the shopping experience and order fulfillment.

RLM Apparel Software Systems Inc. (http://www.ronlynn.com) has completed development of a new e-commerce platform for trendy footwear maker Blowfish LLC. The new site (http://www.blowfishshoe.com/) is designed to enable the fashion-forward company to more directly and effectively share its brand and product message with consumers in a state-of-the-art online community environment that combines shopping with blogs, style content, social media links, and other advanced capabilities. The new Blowfish e-commerce solution is fully integrated with the shoe company’s existing RLM FashionManager™ enterprise software to streamline order management, credit card processing, warehouse and inventory management, and customer shipments.

“We see e-commerce as the best possible way for us to convey our brand message and show the full breadth of our product line to consumers”, stated Blowfish Chief Operating Officer Greg Kearns. “Unlike the many sites that focus on selling products, our new platform is first and foremost a brand-building site that also offers a shopping option. While we do expect to achieve significant sales through the site, we will also benefit tremendously from interacting with customers and learning about their interests and needs.”

The integration of the of the new e-commerce solution with the RLM business management software (ERP) streamlines both the online shopping experience and the order fulfillment process. All product details, pricing, and inventory information is entered and maintained in one system. Online shoppers can use keywords to find products by style, color, size, and other relevant criteria. With accurate and real-time inventory information, the system can add new products to the site as they become available and remove out-of-stock products to eliminate back-orders.

To fulfill an order, the system automatically links with a third-party credit card processing service to receive payment. Customers receive automated email notification confirming the order and to provide shipment tracking information when it ships. The RLM system is also integrated with Blowfish’s third-party warehouse provider to enable same-day shipment to the customer.

“The complete integration that RLM provides makes it possible for us to make e-commerce easy for both us and our customers,” added Kearns. “This allows us to operate our online sales in much the same way as our wholesale business. The systems and processes we are putting in place now will also benefit us tremendously as we grow our business. The more you can integrate today, the easier it is to scale tomorrow. RLM has provided the systems and expertise we need to get to the next level of e-commerce.”

About Blowfish LLC

Blowfish sells trendy casual shoes, sandals, and boots through department, specialty, and online retailers ranging from the world’s largest department and footwear stores to small specialty shops in the United States, Australia, Greece, Israel, and throughout Europe. In addition to its own Blowfish Malibu and Guppy Love brands, the company also manages a significant private label business. Product designs are created in-house and developed and manufactured overseas. Finished products are received at a distribution center in Southern California before shipping to hundreds of international retailers

About RLM Apparel Software Systems

RLM Apparel Software is a leading provider of modular, end-to-end business software solutions designed specifically to address the needs of global fashion retailers, brands, and manufacturers. Over its 30 year history, RLM has enabled many of the largest and most innovative apparel, footwear, accessories and related companies to reach their full potential by accelerating performance, increasing efficiency, reducing costs, and streamlining business processes throughout the entire concept-to-consumer product lifecycle.

RLM’s category-spanning enterprise software solutions comprise capabilities typically found separately in enterprise resource management (ERP), product lifecycle management (PLM), supply chain management (SCM), supplier relationship management (SRM), order management systems (OMS), warehouse management systems (WMS), salesforce automation systems (SFA), and e-commerce systems (B2B/B2C). RLM solutions are available in traditional on-premise licensing or on a hosted software-as-a-service monthly subscription basis.

RLM customers include Accessory Network Group, Calvin Klein Accessories, Halston, Jordache, Michael Kors, Tory Burch, Wacoal, and other leading apparel, footwear, and accessories companies.

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Andy Lynn
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