With its prime location, the building would be a great space to wrap with advertising.....it would be great PR as a community project for any company willing to take up this unique opportunity
Miami Beach, FL (PRWEB) March 9, 2010
Located on busy A1A/Collins Avenue, built in 1940 and originally opened as the Lord Baltimore Hotel, this beautiful example of art deco architecture has undergone many incarnations. Used to house troops in the second world war, and then to become "La Playa" apartment building in the 1960's, it was converted to a condominium in 2003.
In 2005 the City of Miami Beach issued a violation to repair exterior concrete on the building, a special assessment was passed on the 32 units, and work began. Once the contractor had commenced work, more extensive repairs than anticipated were discovered, a second assessment was passed, and work continued. Then, in Dec 2008 funds ran out, the contractor ceased work, and the building was left looking a shadow of its former glory.
Unable to get a loan or grant, and with little hope of gaining funds from another special assessment, the Board of Directors has decided that the only way to get this job completed is to seek assistance from a corporation willing to fund the project, paying off debt to the contractor, and completing the job (estimated cost to complete $250k). "With its prime location, the building would be a great space to wrap with advertising (subject to city approval) in return for the funds and it would be great PR as a community project for any company willing to take up this unique opportunity. The tower on the north east corner of the building would make the perfect setting for a beverage company to advertise, " says Anthony Parker, President of the Board. " I love this neighborhood, this is my home and it's just such a shame that we can't get it back in the shape it should be; I worry constantly that we will lose it all if we can't get the funding to fix this,".
He advised that the board is willing to rename the building, wrap the building with advertising, or do whatever it takes to get this project completed.
For more information please contact Anthony Parker at 305-534-1212 or antparker(at)msn(dot)com