Bollywood Stars Embrace Emerging Mobile Social Media by Adopting 'Bubbly'

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Bollywood is bubbling with excitement over India's hottest new social networking service. Bubbly, a new mobile service that lets people record and send audio messages to the phones of their followers, is now connecting Bollywood's brightest stars including Kareena Kapoor and Aamir Khan with their legions of fans.

Sonu Nigam's followers were greeted with a 'Happy Holi' message that was sent by Nigam from Amsterdam. Fans love the personal feeling of hearing their idols' actual voice on their own phone. And celebrities love Bubbly as a very simple and personal way for them to stay close with their fans.

Bollywood is bubbling with excitement over India's hottest new social networking service. Bubbly, a new mobile service that lets people record and send audio messages to the phones of their followers, is now connecting Bollywood's brightest stars including Kareena Kapoor and Aamir Khan with their legions of fans.

As the Hindi film industry grows, reaching a global audience with an increasing influence throughout the world, Bollywood celebrities are tapping emerging technologies and social media like never before. With Bubbly, stars are expanding their reach and connecting with their fan-base by simply recording audio updates directly into their phones.

"Bubbly helps fans stay connected to their favorite Bollywood celebrities all over the world," explains Tom Clayton, CEO of Bubble Motion, the company behind Bubbly. "Sonu Nigam's followers were greeted with a 'Happy Holi' message that was sent by Nigam from Amsterdam. Fans love the personal feeling of hearing their idols' actual voice on their own phone. And celebrities love Bubbly as a very simple and personal way for them to stay close with their fans."

Millions of bubbles already

In just two weeks following its launch, Bubbly has gained over 500,000 users in India alone. The service, configured like a voice-based Twitter, makes it easy for users to anonymously follow anyone they choose including friends, family, religious leaders, celebrities, or any other bubbler. Bubbly's advanced features enable celebrity bubblers to maintain their privacy by masking the celebrity's actual phone number from their followers. When new bubble messages are received, a text message alerts followers with a link to easily listen in at any time.

Bubbly is deployed through partnerships with mobile operators, ensuring easy recording, storage and retrieval of voice messages, instant distribution of SMS notifications, and hassle-free billing. Bubbly is an extension of Bubble Motion's BubbleTalk™ service, which has already delivered over one billion voice-based bubble messages worldwide.

The service is currently rolling out with the largest mobile operators in India and several other major operators throughout Asia, with plans to expand into Europe and the Middle East this year.

To learn more about Bubbly, visit http://www.bubblemotion.com/products-bubbly.html

About Bubble Motion:
Bubble Motion is pioneering mobile messaging and social communication applications. The company offers BubbleTalk™, a person-to-person intentional voice messaging service, Bubbly™, a voice-based social networking service, BubbleCast™, a content broadcasting service, and a series of other messaging and advanced content applications.

Bubbly is a mobile "voice-blogging" service that lets users record and send audio messages to their followers' phones (think Twitter with a voice).

The Bubble applications have experienced dramatic usage growth over the past few years, and have been used by over 100 million unique users at operators such as Airtel, Vodafone, Turkcell and other leading mobile operators throughout the world. More than one billion "bubbles" (audio messages) have been delivered to date.

Bubble Motion's investors include Sequoia Capital, Palomar Ventures, and Comcast Interactive Capital. The company is headquartered in Silicon Valley and Singapore.

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