Better Than The Van Teams Up With The MusicFile For Van Giveaway Announcement During SXSW Week in Austin

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A common goal of caring for musicians brings the two like-minded companies together.

The MusicFile announced today that its East Austin Artist Lounge will provide the venue for Better Than the Van (BTTV) to announce the winner of its van full of band gear on the afternoon of Saturday, March 20th.

Located at East Austin’s favorite new hangout, Cheer Up Charlie’s (formally Ms. Bea’s), the lounge will be open March 16-20th and provide an indoor/outdoor setting with free food, drink and loungin for all bands playing in Austin the week of March 15th. Highlights include tasty vegan food from Cheer Up Charlie’s, a concierge service for bands and daily visits from some of Austin's best mobile food trailers.

BTTV, an Austin based company that connects touring artists with local residents in the cities and towns they play in, will award one lucky band with a van full of gear from an impressive line-up of music companies such as Epiphone, Zildjian, Taye Drums, Ernie Balls, D’Addario and others.

"The idea of the Artist Lounge really mixes well with what BTTV is all about: hospitality,” said Todd Hansen, founder of BTTV. “The MusicFile is going to provide a chill place for bands to call home. SXSW week is awesome yet intense for musicians, so having a place to land with free food, drinks and daily necessities is huge. We're thrilled to be a part of it."

This is the first year that The MusicFile has provided a lounge for artists playing in Austin during the five-day conference. Many bands are playing several shows a day and just need somewhere to turn for clean socks, a phone charge or a helping hand. The lounge is an easy walk from the Red River district and right in the middle of all the Eastside hotspots.

“We’ve noticed recently that music event lounges have all taken on the same vibe, with the same sponsors and the same atmosphere. We wanted to refocus on the needs of the musicians and bring back a laidback feel with an East Austin twist,” said Kayne Lanahan, founder of The MusicFile. "Pairing up with BTTV is a perfect match. A touring van and the equipment to go in it are one of the biggest expenses bands face. It's the ultimate win for a band starting out."

To find out more about the The MusicFile's East Side Artist Lounge and the sponsors providing support for musicians during the five-day event, visit: http://www.themusicfile.com/index.php?page=theshow and follow us on Twitter at @themusicfile.

For more about BTTV, a list of items provided in the van and specific times for the giveaway visit: http://betterthanthevan.com/page/general/vangiveaway/ and follow them on Twitter at @bettrthanthevan.

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Jen Cadmus
The MusicFile
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Scott Miller
Better Than The Van
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