New York, NY (PRWEB) March 10, 2010
TRAFFIQ ®, the digital media platform that brings together advertisers and publishers, announced an alliance with the Transworld Advertising Agency Network (TAAN), a network of independent advertising agencies with members on every continent and in more than 47 markets worldwide. TRAFFIQ will be the digital media platform TAAN recommends to its member agencies. This deal is part of TRAFFIQ's strategic plan to build out capabilities for the global marketplace.
"One goal of our agency network is to find best of breed technologies that our members can use to become better at serving their clients," remarked Peter Gerritsen, president of TAAN. "TRAFFIQ provides a suite of tools that agencies of any size can leverage to become more efficient at digital media, and something our members can use to improve their campaigns immediately."
Media teams throughout TAAN's network will utilize TRAFFIQ's end-to-end digital media platform to help meet clients' online media planning, media buying, reporting, negotiation and campaign optimization needs. TRAFFIQ will allow them to post RFPs directly to publishers, create vertical networks and connect with the most relevant publisher storefronts.
Unlike ad networks or ad exchanges, TRAFFIQ provides buyers and sellers with a single platform that consolidates planning, RFP distribution, order execution, optimization and billing. By enabling ad buyers to post RFPs and publishers to respond directly, TRAFFIQ returns control of the media buying process to the agency/advertiser. This level of visibility and access to real-time KPIs makes it easier for them to adjust campaigns on the fly to better meet clients' goals. As an end-to-end solution, TRAFFIQ increases an agency/advertiser's buying power and a publisher's selling strength.
Mark Kahn, TRAFFIQ's CEO, added, "We're thrilled to add TAAN to our rapidly growing list of partners. The combined network is a high-quality organization with tremendous reach. Their adoption of the TRAFFIQ platform is significant validation for our vision that ad agencies and advertisers should have greater control over the placement of their ads while keeping costs down. The fact that we are expanding our own capabilities for international agencies makes this partnership extremely timely."
TRAFFIQ (http://www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info(at)traffiq(dot)com.
TAAN (Transworld Advertising Agency Network, http://www.taan.org) is one of the world's oldest, largest and most successful networks of carefully selected independent advertising agencies. Today there are TAAN member agencies operating on every continent, in more than 47 markets worldwide. The TAAN network is built with the concept that shared knowledge and intelligence creates powerful insight in addressing the goals of agencies and marketers throughout the world.