Homebase Sets out to Transform the Nation

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Carlisle station made famous in new TV ad to launch Homebase's 'wonderfulisation' campaign

Our aim is to inspire people and show them how simple it is to transform their homes and gardens and give them the tools and advice they need to go and make anywhere a home. We started with Carlisle station and now we are asking the public where they want to transform.

Homebase, one of the UK's leading DIY retailers, has launched a campaign to transform the nation. Demonstrating just what can be achieved with a makeover, a national 60-second TV ad, which debuted in early March, showcases Carlisle train station as never seen before. Homebase is now asking the public to nominate a community space they want to see transformed, with one winner receiving a £10,000 makeover for their chosen space.

Carlisle station underwent an impressive transformation in early February to provide the backdrop for the launch of the campaign. The ad shows the station morphing from a dull, run-of-the-mill train station to a bright and inspiring place where a bridge becomes a rainbow of paint and passengers are seen waiting for trains on plus sofas and chairs.

Travelers step from carriages onto a platform that's a lawned, flower-filled garden, complete with loungers and tables. In addition, a fully-fitted kitchen is now the station café serving drinks and snacks to waiting commuters.

The transformation was completed for real in the fully working train station, to the delight of local people. A Facebook group 'Keep Carlisle station like this' was set up by a local man and quickly gathered more than 8,000 members, all showing their appreciation for the transformation. Many local people are featured in the TV commercial, which shows people's natural reactions to the development of space.

Rebecca Brock, brand controller at Homebase says: "Our aim is to inspire people and show them how simple it is to transform their homes and gardens and give them the tools and advice they need to go and make anywhere a home. We started with Carlisle station and now we are asking the public where they want to transform."

Following the Carlisle makeover Homebase is now asking the public to nominate a space they would like to transform. From a local football club's changing room that needs some attention, to a scout hut that's looking a bit shabby, or a village hall crying out for an update, people can visit http://www.lovehome.co.uk/transform to nominate. One lucky winner will receive a £10,000 makeover for their community.

Homebase has also recently completed the transformation of a park bench in Crystal Palace, London as well as a bus stop and the area around a post box in Coventry.

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For more information and images please contact the Homebase press office at iris PR:

020 7922 8122

Notes to editors

Ad transmissions

The Homebase Carlisle train station ad will debut on Sunday 7 March at 18.30 on Channel 4

Carlisle station transformation facts

The makeover used:
260m2 of wallpaper
1800 litres of paint
1500m2 of flooring
An extra 135 seats were supplied in the form of sofas, armchairs, stools and garden furniture
Carlisle station is more than 150 years old and services 1.7 million passenger journeys a year

About Homebase

Homebase is the UK's second largest home improvement retailer and is recognised for choice, style and customer service across the wider home enhancement market. It has more than 300 large, out-of-town stores throughout the UK and Republic of Ireland. In the last financial year, Homebase sales were £1.5 billion and it employed some 20,000 people across the business.

Homebase sells over 30,000 products across its home enhancement ranges, and has a growing Internet offering. Homebase serves 60 million customers per year through its stores and offers customers the convenience of home delivery for bulky, high-value items.

Homebase was the first UK DIY retailer to achieve Forest Stewardship Council Chain of Custody certification and the first national DIY retailer to be recognised with a Government TrustMark Award, achieved for its kitchen installation service.

Homebase is part of Home Retail Group, the UK's leading home and general merchandise retailer.

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Homebase Press Office
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