Invesp Grows 130% and Extends Market Leadership in Ecommerce Conversion Optimization

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Invesp, the leading provider of conversion optimization services and software for ecommerce websites, announced its results for 2009.

Invesp increased clients online revenue by an average of 109.2%, and lifted conversion rates by an average of 65% in 2009.

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Invesp, the leading provider of conversion rate optimization services and software for multi-channel retailers, recently announced the results of its business operations for 2009. Invesp grew its client list to 50+ ecommerce websites and increased revenues to over 130% in 2009. Last year’s performance puts Invesp as the single largest provider of ecommerce conversion rate optimization software and services in North America.

"We are proud of our accomplishments during 2009, but more importantly, our customers reported incredible growth across all metrics," said Khalid Saleh, president, Invesp. "The team understood that the economic conditions of 2009 will impact our company’s output which will have a direct impact on our clients’ performance. The practice of conversion rate optimization remains a new field and more of an art than a science. Our goal was to solidify our methodology and to produce consistent results for our clients. It is not enough to produce great results for one client, you have to create value on every project. We are looking to an even stronger 2010, and we hope to release a list of new tools that will provide added value to our clients.”

Invesp increased client online revenue an average of 109.2%, and lifted conversion rates an average 65% in 2009. Khalid Saleh, Invesp president commented: “If it was not for the economy, our results for our clients would have doubled.” Invesp combines client marketing data with analytics information to create a conversion roadmap which pinpoints areas that require optimization and prioritizes each area based on the impact it can potentially have on the bottom line for each client. Each project is customized to cater to the needs of the client as well as the vertical that they operate in.

During 2009, Invesp introduced Pii, the first ecommerce conversion rate optimization software. Pii utilizes propriety developed algorithm to constantly monitor the health of an ecommerce websites, provides a list of web pages that should be optimized, and tracks clients’ progress during conversion rate optimization projects. Pii was released in beta during the internet retailer conference in Boston. By September of 2009, the service was live. Pii has helped the Invesp clients to access and understand recommendations in a more holistic fashion.

About Invesp

Invesp is the leading provider of conversion optimization services and software for online retailers. The company uses its proprietary technology, Pii, to create a conversion optimization road map and then delivers relevant recommendations for the ecommerce website to implement.

Invep’s clients improve conversion rates by 65% and boost overall online revenue 110% on average. Premier retailers—including,, How Stuff Works rely on Invesp to increase their online conversion rates. Based in Farmington, Mi., Invesp is a privately held company.

You can follow Invesp on Twitter or become a fan of Invesp on Facebook.


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