Ward/Kraft, Inc. Expands Plastic Card Production Capabilities with AZ Machine

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Ward/Kraft, Inc. can now process plastic cards with more capabilities in less time.

Ward/Kraft, Inc. can now process plastic cards with more capabilities in less time.

Ward/Kraft Commercial/Short Run Division is enhancing plastic card production with the equipment expansion of an Atlantic Zeiser machine, adding unique new features while cutting down production time.

The AZ machine benefits customers with advantages such as UV curable drop-on-demand imaging, camera verification, affixing scratch off labels, improved printing capabilities, and sorting cards per customer requirements.

"This machine now allows us to produce and finish the product all in the same location that will meet the requirements of major retailers," said Deb Buck, WK Commercial/Short Run General Manager.

According to AtlanticZeiser.com, drop-on-demand imaging offers advanced processing speeds at a lower cost in contrast to thermal printing, and decreases card personalization costs. Camera verification enables the AZ machine to read and verify information on cards, eliminating misprints.

The AZ machine has a wider print width, allowing it to print vertically and horizontally on various sizes of cards. AZ machine satisfies the needs of most point-of-sale systems, which request higher resolution.

Once the printing process is complete, the AZ machine can sort quantities for specialty orders, decreasing distributor wait time by eliminating sorting by hand.

For more information about WK Commercial products, contact the division at 800-821-4021 ext. 4105, or visit http://www.wardkraft.com.

About Ward/Kraft, Inc.
Ward/Kraft is the industry leader in innovative commercial solutions. Known for their creativity, Ward/Kraft employees bring decades of experience and a passion for customer satisfaction. For more than 35 years Ward/Kraft has provided distributors with award-winning customer service and product offerings that include PEAK and other industry excellence awards.

Deb Buck
General Manager
Ward/Kraft - WK Commercial Division

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