Düsseldorf -- New Leisure Destination for North American Travelers -- at ITB in Berlin

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Düsseldorf’s growing status as major tourism destination to be topic of exhibit at International Tourism Trade Show. A record 70 partners co-exhibiting at booth

Opera and Ballet on Rhine for All

The 2,700 square foot Düsseldorf group exhibit at ITB reflects the city’s emerging role as a major new leisure destination for travelers from North America and all over the world. The city’s transformation from major business travel destination to bona fide tourism attraction is one topic of the group exhibit that also features other regional attractions, such as nearby cities Bonn and Cologne and 70 local tourism partners, a record number, and evidence of the city and region’s importance for tourism.

Says Dr. Eva-Maria Illigen-Günther, Director of Düsseldorf’s Tourism Board: “Düsseldorf has been more than a business travel destination for some time. More and more visitors come here for leisure trips and vacations, especially short-term stays, to enjoy the world-class cultural attractions and special events. It’s time for larger international tourism trade and consumer audience to find out, which is what we want to accomplish at ITB.”

Düsseldorf’s event highlights for 2010 include: The second Quadriennale, a series of high caliber exhibits in nine of the city’s major art venues entitled “Presence of Art,” scheduled to run from September through January 2011; the reopening of K20 museum, which houses the State of North Rhine Westphalia’s collection of modern art, on July 10; and festivals such as the live outdoor gala broadcast from Düsseldorf’s opera house Deutsche Oper entitled “Opera and Ballet on Rhine for All,” the annual “Largest Fair on the Rhine,” Schumannfest, Christmas Market, and Japan Day.

The group exhibit is organized by Düsseldorf’s tourism board, Düsseldorf Marketing and Tourismus GmbH (DMT), and past exhibits have won awards. This year’s exhibit will feature a representation of local coffee house “Rheinlust” and provide a space to both meet the DMT staff and relax.

ITB is the world’s leading international trade show for tourism and the world’s largest tourism consumer show. The 2009 show drew 180,000 attendees (110,000 trade attendees, 42% of them international). On more than 1,700,000 square feet, more than 11,000 organizations from 190 countries will exhibit their products. ITB 2010 and the Düsseldorf exhibit run from March 10-14. For more information on ITB, visit http://www.itb-berlin.de.

Düsseldorf, only a short distance from many major destinations, makes possible easy travel to the Rhine-Ruhr area, Cologne, Belgium, and the Netherlands, as well as many opportunities for short and long-term stays.

Düsseldorf International Airport, Germany’s third largest, offers several non-stop flights from US & Canadian cities (Atlanta, Chicago, Ft. Myers, Los Angeles, Miami, New York, Newark, San Francisco, Toronto, Vancouver), as well as convenient connections to many European cities and beyond.

Düsseldorf Tourism & Marketing GmbH is the visitors and convention bureau of the city of Düsseldorf. Its services include tourism and city marketing, conference and meeting marketing, hotel reservation services, fairs and convention services, city event ticket sales and advance ticket reservations. For more information, visit http://www.visitduesseldorf.de.

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