MediBank Zug Deploys SunGard’s Ambit Apsys Private Banking and Ambit CRM Solutions

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MediBank Zug, a member of the Swiss Private Bankers Association providing investment advisory services and portfolio management to private clients, has implemented SunGard’s Ambit Apsys Private Banking solution and SunGard’s Ambit CRM to consolidate its core banking and CRM solutions.

SunGard's Ambit Apsys Private Banking and Ambit CRM solutions help us by providing a 360 degree, holistic view of our clients and their immediate investment needs

MediBank Zug, a member of the Swiss Private Bankers Association providing investment advisory services and portfolio management to private clients, has implemented SunGard’s Ambit Apsys Private Banking solution and SunGard’s Ambit CRM to consolidate its core banking and CRM solutions. The Ambit solutions help MediBank improve flexibility and efficiency and gain a single view of client relationships. SunGard worked with Services4Banks, an application service provider in Switzerland, to deploy these solutions in a hosted environment, reducing implementation time and ongoing maintenance cost and efforts.

MediBank’s corporate strategy centers on establishing a unique, attentive and personal approach to investing with each client. The bank sought to improve the quality of its client-centric investment advice while maintaining the privacy and discretion valued by their clients, by consolidating data and the number of systems necessary to run its business processes. MediBank selected SunGard’s integrated Ambit Apsys Private Banking and Ambit CRM solutions to help it centralize data, improve straight-through processing and protect confidential client information. By implementing a single system to gain a holistic view of its clients, MediBank is able to better focus on its core competencies in client profiling, investment strategies and client service.

“SunGard’s Ambit Apsys Private Banking and Ambit CRM solutions help us by providing a 360 degree, holistic view of our clients and their immediate investment needs,” said Christine Ehrat, director, MediBank Zug. “Consolidating our data will help us to improve our client profiling, and the solution’s integrated Portfolio Management System will help us implement and monitor an investment strategy for each client and improve our decision making against that strategy.”

Daniel Bardini, president, Ambit Private Banking for SunGard, said, "SunGard’s Ambit Apsys Private Banking solution helps provide MediBank with the ability to reduce the complexity of their operational processes and the time necessary to manage them. In turn, this will help the bank improve client centricity and meet client needs.”

About SunGard’s Ambit
SunGard’s Ambit is a banking solution suite for retail, commercial and private banks. It provides banking professionals with solutions that support front-, middle- and back-office operations, as well as solutions for financial management, risk and compliance. Ambit helps banks improve customer service management, streamline business processes, comply with regulations and capture growth opportunities. For more information, visit http://www.sungard.com/apsys.

About SunGard
SunGard is one of the world’s leading software and IT services companies. SunGard serves more than 25,000 customers in more than 70 countries.

SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.

With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses. Based on information compiled by Datamonitor*, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented six times. For more information, please visit SunGard at http://www.sungard.com.

*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com
Trademark Information: SunGard, the SunGard logo and Ambit are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

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Toby West

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