UC Berkeley’s Executive Coaching Institute Attracting More and More Prospective Candidates from Abroad

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Rising international interest tied to exemplary program and increased demand for executive coaching overall

The Executive Coaching Institute in the Haas School of Business at the University of California in Berkeley, a dynamic program fostering leadership growth and development through coaching and innovative training, has gained significant interest among business professionals outside the United States. The institute has received more than five times as many inquiries of interest this year, compared to 2009, from individuals across different industries in Europe, Latin America, and Asia. The increased interest and international appeal of the program can be attributed to its ties to Haas, which is ranked the No. 1 business school in the U.S. by The Economist, but also because of its truly innovative program.

The institute’s master coaches and prominent staff provide training based on Faculty Director Mark Rittenberg’s Active Communicating® methodology, which uses theater acting techniques to grow participants' leadership and coaching skills. Other innovative activities in the program include equestrian exercises that allow participants to work on their leadership presence and power using horses. The program is designed for those who want to become coaches, but also for business executives who want to improve their management skills. Participants receive a certificate of completion from the UC Berkeley Center for Executive Education.

What differentiates the Executive Coaching Institute from other programs is its location, characterized by a culture of innovation unique to UC Berkeley, and commitment to work with alumni even after the formal training is over.

“An integral part of the coaching program is follow-up,” said Rittenberg, Faculty Director of the UC Berkeley Executive Coaching Institute. “Although they’re going to have 10 intensive days of training and practicum, they’re going to have 8 months of follow-up teleconferences and video conferences where there’s continued practice coaching and feedback.”

With the institute seeing a spike in the number of inquiries, this may be indicative of a larger trend in the coaching industry, which has seen an overall rise in demand for executive coaching. In a global benchmark study by a leading firm, more than 50 percent of the senior business leaders surveyed said they plan to increase coaching within their organizations.

Meanwhile, the institute will hold its intensive two-week workshop starting on August 23, 2010. It consists of more than 120 hours of group classes, individual tutorials and coaching, as well as a practicum component that takes place at top Bay Area companies. Aside from this program, there are also two-day workshops such as the Leader as Coach, Leader as Communicator, and Leader as Brand Ambassador that focus on the development of specific leadership skills.

For more information on the UC Berkeley Executive Coaching Institute, visit http://executive.berkeley.edu/programs/coaching-institute.

About the UC Berkeley Executive Coaching Institute
Founded in 2009, the Executive Coaching Institute is a dynamic program that fosters leadership growth and development through coaching and innovative training. Prominent faculty and master coaches utilize the Active Communicating® method, based on theater techniques, to engage participants who learn in a small class environment and receive intensive training that includes one-on-one coaching, tutorials, and a practicum at top Bay Area companies. The institute is located in the Haas School of Business at UC Berkeley.

About Mark Rittenberg
Mark Rittenberg is Faculty Director of UC Berkeley's Executive Coaching Institute. He holds a Doctorate in International and Multicultural Education from the University of San Francisco, and studied acting and directing at the American Conservatory Theatre. He also serves as a management consultant to several major corporations across the globe, specializing in the assessment of organizational culture and developing individualized EQ (emotional intelligence) strategies for cultural change in the workplace. The projects range from union management, contract negotiations, leadership development, team building, and creating an EQ culture in corporations and in government departments. In addition, he has worked for more than a decade with leaders from Jordan, Egypt, the Palestinian authority, and Israel. He currently serves as mediator and communication specialist for the UNESCO Middle East Peace Process forum.

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