eMetrics Marketing Optimization Summit, Year of Social Media Metrics: Ability to Measure Value of Social Media Top of Mind for Marketers

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The eMetrics Marketing Optimization Summit in San Jose, May 3-7, is drawing attention to the explosive growth of Social Media and the need to measure its value to business. Jim Sterne, author of "Social Media Metrics: How to Measure and Optimize Your Marketing Investment" (John Wiley & Sons, May, 2010) will open the Summit by highlighting the new types of metrics required for social media and reinforcing the traditional metrics that still apply.

eMetrics Marketing Optimization Summit

While every presenter and every hallway conversation will include sharing social media measurement insights, an entire track is dedicated to the trials and tribulations of measuring blogs, Facebook, Twitter, consumer generated content, mobile, video, etc.

The eMetrics Marketing Optimization Summit in San Jose, May 3-7, is drawing attention to the explosive growth of Social Media and the need to measure its value to business.

Jim Sterne, author of "Social Media Metrics: How to Measure and Optimize Your Marketing Investment" (John Wiley & Sons, May, 2010) will open the Summit by highlighting the new types of metrics required for social media and reinforcing the traditional metrics that still apply.

While every presenter and every hallway conversation will include sharing social media measurement insights, an entire track is dedicated to the trials and tribulations of measuring blogs, Facebook, Twitter, consumer generated content, mobile, video, etc. With marketing dollars so tight, understanding how to determine the value of all these emerging media has become central to a properly run marketing department.

Companies such as Allstate, Dell, Digg, Expedia, IBM, Intuit, Kaiser Permanente, Microsoft, MTV, Nestle, and Salesforce.com will be presenting their strategy and tactics of turning rich, online data into marketing intelligence.

Brand managers, industry analysts and social media marketers will answer questions about investing in social media in terms of reach, sentiment analysis and business outcomes including how to measure social media's impact on non-ecommerce organizations. Breakout sessions and panels will explore social media's affect on public relations, advertising, search marketing, and more.

Scott Calise of MTV Networks will present his 5 Steps to Get Started Measuring Social Media and discuss how this entertainment powerhouse determines the value of traffic from social media and captures how much people are talking, what they are saying and what it means to Comedy Central.

Public Relations Measurement expert Katie Delahaye Paine of KDPaine Partners, who first said that website "HITS" stand for How Idiots Track Success will explain reputation management in a social media world, with seven simple steps to measure social media program in a credible, actionable way.

Other keynotes include Lizzie Schreier from Allstate Insurance who will describe the change management tactics she used to turn a septuagenarian, Fortune 100 company into an online powerhouse and a 90% bounce rate into a 90% conversion rate. Crowd pleaser, Joe Megibow will describe the deep data diving that goes into decisions at Expedia.com including the correlation between behavioral data and customer feedback information.

Web analytics experts Bryan Eisenberg, Avinash Kaushik, and Eric Peterson will all take center stage to bring the latest innovations on online marketing optimization into the light.

Save the date for the eMetrics Marketing Optimization Summit in San Jose, May 3-7, and save over $600 by registering before April 2, 2010. Details on registration can be found here: emetrics.org/sanjose/register

About the eMetrics Marketing Optimization Summit
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. To learn more, visit: emetrics.org.

Media Contact:
Jim Sterne
eMetrics Marketing Optimization Summit
805-965-3184
jsterne(at)targeting(dot)com

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