Enjoy Life Foods Enhances Management Team with New President

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Enjoy Life Foods, a leader in allergy-friendly and gluten-free foods, appointed a new President, industry veteran Federico Meade. Meade, carrying over 15 years of experience, will lead the team through their 2010 milestones including a new product launch for later this year.

Enjoy Life Foods, the country's leading manufacturer of allergy-friendly and gluten-free foods, announced today that it has named industry veteran Federico Meade to the position of President.

Most recently, Meade served as President of the US division of an Australian gluten-free, natural snack food company. He brings over 15 years of experience in the consumer packaged goods industry to his new position at Enjoy Life Foods, having developed and honed his Consumer Packaged Goods expertise while working in strategic management roles both at Nestlé and PepsiCo.

"I am thrilled with this new opportunity, and look forward to working with the Enjoy Life team as we delight consumers and retailers with our product innovation. We will continue to build on the company's success as we shape the future of Enjoy Life," Meade said.

Enjoy Life Foods continues to be one of the fastest-growing gluten-free and allergy-friendly brands in the marketplace, featuring all natural, healthy and great tasting products. The year 2010 has started strong for the company with the rollout of new snack bar packaging, development of a new product and release of a second co-branded cookbook in partnership with Fairwinds Publishing. The company looks to Meade to lead the team through the rest of its 2010 milestones.

As President of Enjoy Life Foods, Meade will work closely with Enjoy Life Foods Founder and CEO, Scott Mandell. Mandell has successfully led the company from inception in 2001, to two recognitions in the Inc. 500 as one of the fastest-growing private companies in America. As the growth of the company continues to expand, and distribution of the product line grows exponentially, the company feels the time is right to bolster its management team to further Enjoy Life's brand leading position.

"We are ecstatic to have Federico join our team. His experience, intellect, personality and passion will serve our company, employees and customers well as we continue to build Enjoy Life Foods," Mandell said.

Enjoy Life Foods will introduce Meade to the trade at the Natural Products Expo West. This particular tradeshow serves businesses and their employees from the natural, organic and healthy products industry. Over 2,000 companies will exhibit at the Anaheim gathering from March 11-14, 2010.

About Enjoy Life Foods
Enjoy Life Foods, founded in 2001, makes great-tasting allergy-friendly foods that most everyone can eat freely. The Company launched in 2002 with a broad product line that is free of the eight most common allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish or shellfish) and all products are gluten-free. Today, the Company offers 26 products available in natural food and conventional grocery stores throughout the United States and Canada. For more information, visit Enjoy Life on Facebook (Enjoy Life Foods) or Twitter (@ELFCeo). To find stores nearest you, visit the store locator found on http://www.enjoylifefoods.com


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Hanna Soltys
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