Named to TechCrunch Europe Top 100 List of the Most Innovative European Tech Companies

Share Article brings designer furniture at manufacturer prices to the US market., the first worldwide online service to bring production-on-demand designer furniture to the internet, offering manufacturer prices by eliminating intermediaries and sell direct from the factory, today announced it has been named to the TechCrunch Europe Top 100 list. was launched in Paris in April 2008, and the proven success of the company’s innovative model in France and Germany has elevated to an impressive ranking of number 43 on the TechCrunch Europe Top 100 list of the most innovative and highest-potential European companies. was the first to revolutionize the traditional distribution chain and redefine how customers shop for home furniture and décor, through three unique features: the ability to participate in online voting for future products, the ability to purchase direct from the factory and the ability to access an “on-demand” production environment. In the end, the customer wins, through elimination of intermediaries and their high margins, overstock, and costly retail outlets, saving 40 – 80% off comparable products. In addition, uses its order volume to lower shipping prices, so consumers don’t get sticker shock when they proceed to checkout. Shipping fees from China to California range from $15 for a leather ottoman to $99 for a leather sofa, unusually low prices for big ticket items with white glove delivery service.

Another key differentiating factor is its in house product development team which works closely with designers to present one product innovation after another to the voting community, helping grow’s product line to over 800 items. Two of the most innovative and environmentally friendly items include the “Flexible Love” accordion sofa, and Komorowski Bamboo Collection, both eco-aware and popular designs.

The FlexibleLove expandable eco-sofa was created by Taiwanese designer Chishen Shiu, and can be purchased in an 8 seater or 16 seater version. It is an accordian-like sofa made entirely of cardboard that expands to accommodate guests. The flexibility allows for transformation from a small parcel inconspicuously stowed under a bed, into a bench like seat for visitors - a guaranteed conversation starter at any get together. It is made from 100% recyclable material and espouses environmental friendliness on all levels.

The Komorowski Bamboo Collection offers the discerning e-shopper a refreshing example of sustainable design. Bamboo, a highly resistant hardwood and the world’s fastest regenerating plant, is the principal material in the collection, which includes tables, consoles, shelving, and a chair. The contemporary angles and unique design provide an immediate focal point for any room.

Komorowski’s team is dedicated to sustainable development and innovative design. Whenever possible, they use recycled or rapidly renewable materials to minimize waste during production and packaging. They are part of China’s preeminent environmentally friendly designers, and are helping to bring a new sense of environmental awareness to China's furniture industry.


The Parisian start-up,, is the first worldwide to bring production-on-demand designer furniture to the internet, offering manufacturer prices by eliminating intermediaries and selling direct from the factory, resulting in no extra margins, no overproduction, no warehousing cost, and no expensive retail space. inverts the traditional retail chain, rewarding the customer with prices that are 40 – 80% lower than similar quality items. All collections are unique and have been pre-selected by the voting community within

Directed by CEO Stéphane Setbon, one of the Parisian founders, is already proving the model successful in Europe. Since its inception in April 2008, has acquired over 100,000 customers and is now selling in France, Germany, Belgium, Luxembourg, and the US. Website traffic continues to grow steadily with nearly 1 million unique monthly visitors. The site offers over 800 products in its portfolio including sofas, tables, chairs, beanbags, lighting, desks and wall art, with 2-3 new collections being introduced each week. is setting its sights on a Global Marketplace and is launching new countries each quarter. With more than $10 million in venture capital funding, the myfab group currently has 150 employees worldwide, with offices in Paris, Shanghai, San Francisco, London, and Hamburg, with headquarters in Hong Kong.

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Jan Tarzia: 831-239-0792

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