Media Horizons Management Launches New Rodale EnVision Databases

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Three Rodale EnVision files combine transactional, behavioral and demographic data tools with Rodale lists to help marketers drive sales growth

Media Horizons Management today announced the launch of Rodale EnVision, a powerful consumer database of former book buyers and subscribers to Rodale’s authoritative publications revitalized with current transactional information.

Powered by Alliant Advantage™, this new solution consists of three files: Rodale EnVision (5.1 million), Rodale Magazines EnVision (2.7 million) and Rodale Books EnVision (3 million). Each is a multichannel direct response buyer file enriched with lifestyle data from Equifax, leveraging the strength of the Rodale brands.

Rodale EnVision, available only from Media Horizons Management, lets marketers tap into a rich aggregation of data – behavioral, purchase, demographic, purchase type and value – matching the right offer to the right buyer at the right time in order to drive sales growth.

Rodale’s popular magazines include Prevention, Woman’s Health, Runner’s World, Men’s Health, Organic Gardening and Bicycling. Its well-known books include titles in categories such as health, gardening, cooking, wellness, helpful hints and pets, and includes a Spanish language category.

These three new databases provide new and former users of the various Rodale magazine and book brands exciting opportunities to test combinations of previously unavailable transactional and behavioral data, offering strong hotlines across the board.

“The depth and breadth of the Rodale EnVision files, combined with the extensive transactional data and predictive behavioral data attributes of Alliant’s cooperative marketing database, and the right mix of Equifax demographics, add up to a powerful solution for getting your message and offer in front of just the right audience and driving campaign success,” said Alan Zamchick, Vice President of List Management, Media Horizons Management.

Rodale EnVision uses data sources that are updated quarterly, providing a robust selection of large “hotline” file segments, from three-month recency up to 24 months of purchase activity. The three response channels include direct mail sold (66%), Internet (22%) and telemarketing (12%) to help empower multichannel marketing approaches. Rodale EnVision also has five product buyer categories available (merchandise, book, club/continuity, magazine and entertainment/music/video) and 28 product interest categories, everything from “adventure” to “woodworking.” Purchase data includes aggregated total dollar amounts, and whether the purchase was made with cash or credit card.

To learn more about the Rodale Envision database, please contact Alan Zamchick of Media Horizons Management at 203-604-1790.

About Media Horizons Management and Media Horizons, Inc.
Media Horizons Management, a division of Media Horizons, Inc., represents more than 50 unique media channels targeting a wide variety of demographic and psychographic groups. Dedicated to maximizing revenue for its clients, Media Horizons Management uses state-of-the-art research tools to identify, contact and sell new advertisers into the media properties it represents. Media Horizons Inc. was founded in 1988 and is a privately held direct marketing agency based in Norwalk, CT.

For more information, please visit http://www.mediahorizons.com. Please connect with us on Twitter @mediahorizons.

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WENDY MARX
Marx Communications
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