Overtone, Inc. Introduces OpenMic GameVoice—the First Social Media Insights Report for the Video Game Industry

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GameVoice First to Analyze Millions of Online Conversations and Provide Actionable Insights about Consumer Sentiment in a Single Report. Overtone™, Inc. today introduced OpenMic™ GameVoice™, the first monthly video game industry report to analyze millions of consumer conversations from popular social media video game communities, providing actionable insights to marketers, producers, designers and retail category managers. Introductory three-month subscriptions to GameVoice are $1,999 (US) for a limited time.

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“The days of snap judgments and knee-jerk reactions to a few gamers’ online comments are over,” said Alex Lustberg, vice president of product marketing, Overtone, Inc. “GameVoice delivers valuable information that goes beyond simple "buzz" to

Overtone™, Inc. a leading provider of integrated listening systems that deliver real-time customer intelligence to major consumer brand companies, today introduced OpenMic™ GameVoice™, the first monthly video game industry report to analyze millions of consumer conversations from popular social media video game communities, providing actionable insights to marketers, producers, designers and retail category managers. Introductory three-month subscriptions to GameVoice are $1,999 (US) for a limited time.

“The days of snap judgments and knee-jerk reactions to a few gamers’ online comments are over,” said Alex Lustberg, vice president of product marketing, Overtone, Inc. “GameVoice delivers valuable information that goes beyond simple "buzz" to examine what is driving customer conversations in relation to sentiment, specific features, intent-to-buy, and other trends. With a sample size in the millions, GameVoice offers insights that are more representative than any other report on the video game industry.”

“For the first time in a single report, we give video game industry professionals what was formerly impossible to obtain -- an accurate and cost effective way of understanding what drives game success based on the voices of millions of passionate gamers,” Lustberg added.

GameVoice is developed using Overtone’s OpenMic, an advanced listening system that applies artificial intelligence and a text analytics engine to automatically "read" online comments and determine actionable insights. GameVoice provides an in-depth analysis of millions of online consumer comments every month from over 30 of the most popular social media video game communities such as IGN, GamesRadar, GameSpot and GameTrailers. GameVoice pinpoints and extracts significant topics, meaningful themes and sentiment for specific game titles, genres, publishers and platforms, and presents this data in an actionable and graphical format for video game industry professionals.

The monthly report will include over one hundred individual charts and analyses examining social media conversation about consoles, major publishers, genres, released and announced games, and retailers. For example, the February 2010 sample report of GameVoice provides Game Insights for Microsoft Xbox 360 Released Games with a platform volume of 445,069. The analysis of the 445,069 conversations showed that Mass Effect 2 and Call of Duty: Modern Warfare 2 garner more comments than any other released game, each with nearly four times as many comments as the next released game. The February release of Aliens vs. Predator comes in third, followed by Bayonetta and Bioshock 2. In terms of Intent to Buy, Call of Duty: Modern Warfare 2 leads Mass Effect 2 while Pure and Assassin’s Creed II ranked relatively high on the list. To see the sample report, visit http://www.gamevoicereport.com.

GameVoice is a New Source of Consumer Insights for Innovative Game Companies

Professionals in marketing, public relations, production/design, product marketing and retail category managers can benefit from the actionable insights that GameVoice offers. For marketing and public relations professionals, GameVoice helps test and validate campaign messaging, and measure the effectiveness of advertising, PR and other marketing investments.

For producers and designers, GameVoice provides granular consumer insights about specific games that will aid in decision making regarding the development of a franchise or next generation game titles. GameVoice identifies where a product ranks within its category or genre and reveals the trends and sentiment around specific game attributes (e.g., graphics, storyline, audio, etc.)

For product marketers, GameVoice provides mission critical information to help maximize the effectiveness of launch activities. The report presents timely and accurate consumer insights in relation to specific platforms, genres, and games to inform positioning and launch strategies. In addition, GameVoice lets marketers determine “share of voice” versus competitors and measure the effectiveness of a launch.

Finally, for retail category managers, GameVoice enables them to understand consumers’ purchase intent for current and upcoming titles, strategically assess SKU placement across sales channels, and understand the various sub-groups of the total audience to create targeted retail campaigns. With GameVoice, retailers are more easily able to identify emerging sales trends and gain competitive intelligence about where consumers are purchasing video games.

How to Purchase a GameVoice Subscription for $1,999

For a limited time, a three month subscription to GameVoice can be purchased at 50 percent off of the regular price. A three month subscription, normally selling for $3,999 (US), is now $1,999.

To purchase a subscription at the introductory rate or to download a sample copy of the report, please visit http://www.gamevoicereport.com . Custom insights reports are available for a more detailed look at specific games, industry trends, date or topic specific analysis, etc.

About Overtone, Inc.

Overtone, Inc. delivers real-time customer intelligence to many of the world’s leading consumer brand companies including Microsoft, Yahoo!, eHarmony, and Continental Airlines. Overtone’s OpenMic integrated listening system extracts actionable intelligence from unstructured customer-generated content. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. For more information, visit http://www.overtone.com.

Media Contact: Stephanie Aldrete, Overtone, Inc. , Email: saldrete(at)overtone(dot)com; Phone: 415.814.0495.

Overtone, GameVoice and OpenMic are trademarks of Overtone, Inc. All other company names and product names are properties of their respective owners.

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Stephanie Aldrete
Overtone, Inc.
415.814.0495
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