Callfinity Announces Partnership with Salesforce.com and New VirtualCall Product

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Callfinity unveils vForce, a new division dedicated to salesforce.com applications and announces VirtualCall, that division's first product.

Callfinity, a rapidly growing telecommunication applications and services provider, announced today its partnership with salesforce.com as an ISV application partner and the private beta release of its salesforce.com application called VirtualCall®. Callfinity's VirtualCall product is built as a native Force.com application and will be marketed to existing and new salesforce.com customers. Simultaneously, Callfinity is announcing the formation of a new division, vForce®, and the appointment of Jerry Wheaton as Vice President for that division.

VirtualCall allows salesforce.com customers to assign virtual telephone numbers to their sales representatives or other employees. Calls to a virtual number are routed first to Callfinity, where each user's contact preferences are stored, such as the list of telephone numbers at which they wish to be reached. The call may be optionally recorded before being transferred to the end user, enabling sales teams to accurately capture the entire conversation, including action items and commitments. Most importantly, at the end of each call, all of the data about the call is entered automatically into the customer's Salesforce CRM system for the appropriate record.

Callfinity's VirtualCall service also supports mobile integration with the BlackBerry® and iPhone to also track and record outgoing phone calls. End users may control their own privacy settings to specifically allow, or disallow, tracking or recording on specified telephone numbers.

"VirtualCall is the first of many products Callfinity's vForce division will introduce over the next several months," said Jeff Valentine, CEO of Callfinity. "Considering that all Salesforce CRM customers have some sort of telephony need, and that Callfinity is an expert at delivering telephony products and services, we're excited about this new partnership."

Jerry Wheaton, former Vice President of Sales for Callfinity, has been appointed Vice President of the vForce division. "vForce is exciting for Callfinity and our clients because it allows us to market our voice applications in the cloud to customers that are already cloud-deployed," said Jerry Wheaton. "By selling voice as a service to the nearly 2 million users already using salesforce.com's services, we expect to offer novel and cost-effective telephony solutions that can effectively replace existing on-premise offerings from our competitors."

For more information about VirtualCall, and to see the latest solutions from Callfinity's vForce division, please visit http://www.callfinity.com/vforce.asp.

About Callfinity®
Callfinity provides the easiest to use telecommunications software, systems, and services to contact centers, service providers, and enterprises. Since 1999, over 300 customers in six countries around the world have selected Callfinity's solutions and hosted services. For more information about Callfinity, please visit Callfinity's Web site, http://www.callfinity.com.

Copyright (c) 2010, Callfinity, Inc. All Rights Reserved. Callfinity, VirtualCall, and vForce are registered trademarks of Callfinity, Inc. Salesforce, salesforce.com, and Force.com are trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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John Adams
Callfinity, Inc.
877-897-2962 ext. 8130
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