It was such a good experience going back to the very same setting I was in one year ago. Now, looking at everything from the other side of the spectrum, it was truly a great opportunity to give back to my alma mater.
Washington, DC (Vocus) March 11, 2010
Students from around the globe are taking part in Google’s Online Marketing Challenge, a global student Internet marketing competition, between now and May. A few lucky competitors got some real world examples about Online Marketing from Pay Per Click and SEO Management experts Neil Welsh and Kurt Lambert of Silverback Strategies, a top DC Internet Marketing Firm.
Welsh, CEO, along with Project Manager of Web Development, Kurt Lambert, recently presented in Morgantown with College of Business and Economics marketing majors at West Virginia University who are in the Challenge as part of a course in Services Marketing. Welsh and Lambert gave students real-world advice about their experiences with executing online marketing campaigns based on the work Silverback does for its clients on a daily basis.
"Online Marketing touches every industry and it also affects every facet of the business cycle. With constant shifts in organic, paid search rankings, and Google standards, we have to be on top of our clients’ campaigns pretty much around the clock, and it’s great to share our experiences with students who are interested about the online industry." said Lambert, a WVU alumnus. “It was such a good experience going back to the very same setting I was in one year ago. Now, looking at everything from the other side of the spectrum, it was truly a great opportunity to give back to my alma mater.”
The Challenge allows teams of college students to test their Internet marketing skills by spending $200 in Google-provided AdWords vouchers on a real-world company of their choice. Each team works with their professor and chosen company to set up an AdWords account and structure an effective online marketing campaign. Google and a panel of independent academics will select the winning teams based on the success of the campaign and the quality of the competition reports.
"I think my students will finish this course with a much better appreciation of the cutting edge of marketing: search engine marketing" says Michael F. Walsh, assistant professor of marketing at the College of Business and Economics at WVU. "I have had many guest lecturers speak to my students over the years and Silverback Strategies’ lecture in terms of content and delivery was one of the best.”
The 87 WVU students involved in the Challenge selected small area businesses to promote - ranging from law firms to restaurants to the University's own School of Business. From January 1 to May 31 they and teams from other universities will execute online strategies in an effort to boost online performance for their chosen business - be it traffic, inquiries, online purchases or other goals.
Read more about the Google Online Marketing Challenge at: http://www.google.com/onlinechallenge/
About Silverback Strategies:
Based in Alexandria, Virginia, Online Marketing Agency Silverback Strategies partners with businesses large and small to provide state-of-the-art web design, search engine optimization and pay per click management consulting and execution. The company's online marketing professionals are frequent presenters at educational institutions and marketing organizations on the topic of Internet campaign management. For speaking and media enquiries, contact 888.434.7775. Or visit Silverback Strategies on the web at silverbackstrategies.com.