New Survey Technology Capitalizes on the Power of Customer Reviews to Boost Online Sales

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Shopper Approved launches customer satisfaction surveys for ecommerce websites, enabling customers to provide valuable feedback and ratings on their purchases.

Customer satisfaction surveys and reviews for ecommerce websites were redefined today with the launch of the Shopper Approved rating and review network. This service enables a website's paying customers to post ratings and reviews of their recent shopping experience.

Shopper Approved is currently offering a 50-day free trial at

One of the key benefits of Shopper Approved is that it's extremely effective at gathering feedback, with nearly one out of every two customers providing initial ratings and/or reviews, and nearly one out of every three opting in to receive a full survey after receiving their order.

More and more website owners are taking advantage of customer satisfaction surveys and reviews to help increase both their sales and reputation. Recent studies have indicated that consumers are far more likely to buy from sites that have verified reviews and ratings:

  • According to a 2008 North American Technographics Retail Online Survey, 82% of people consider user-generated reviews “extremely valuable or valuable.”
  • Entrepreneur Magazine reported statistics that 80% of people say that their purchasing decisions have been directly impacted by reviews.
  • In July 2007, Marketing Experiments Journal conducted an experiment where product conversion with and without product ratings were tested. Conversions nearly doubled when a product displayed a 5 star rating.

As a member of Shopper Approved, ecommerce websites have the ability to display Shopper Approved seals and certificates on their website. When new potential customers visit, they can instantly view a variety of statistics, reviews, and ratings gathered by Shopper Approved. This information helps these potential customers to make a better, more informed buying decision.

About Shopper Approved:

Shopper Approved provides ecommerce websites the ability to actively gather customer ratings through customer satisfaction surveys and reviews. The company’s innovative services help website owners by automating the process of receiving and posting reviews.

Shopper Approved also offers low monthly payment options with no long-term contracts. For more information about Shopper Approved or to sign up for the 50-day free trial, visit

Shopper Approved was created by Trust Guard, an online security company specializing in vulnerability scanning and website verification. Trust Guard has a reputation for helping website owners increase sales, and building customer trust and online credibility, which makes Shopper Approved a natural extension of Trust Guard's existing services and mission.

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Garrett Pierson
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