MaaS Impact® Lead Management and Sales Insight Solutions Now Available on AppExchange from Salesforce.com; Customers Leverage Existing CRM Investments

Share Article

Pioneers in Marketing-as-a-Service, MaaS Impact announces the availability of Lead Impact and Sales Insight on AppExchange from Salesforce.com. The applications facilitate Demand Generation Automation, i.e. applications that enable users to easily create email nurturing campaigns triggered by lead score and behavioral demographics. AppExchange.com, a proven and trusted channel, allows customers to download best of breed apps that are fully integrated into their trusted CRM provider. Both Lead Impact and Sales Insight are immediately available for demo and deployment on the Force.com AppExchange at http://www.salesforce.com/appexchange/.

MaaS Impact, Pioneers in Marketing-as-a-Service

“MaaS Impact allows us to see what prospects are hot and how our marketing is engaging leads in real-time. For us, that translates into more revenue with fewer in-house employees,” says MaaS Impact client, John Schaeffer of Interactive Data, LLC.

MaaS Impact, pioneers in Marketing-as-a-Service, announces today the availability of Lead Impact and Sales Insight on AppExchange from Salesforce.com. The applications facilitate Demand Generation Automation, i.e. applications that enable users to easily create email nurturing campaigns triggered by lead score and behavioral demographics.

AppExchange.com, a proven and trusted channel, allows customers to download best of breed apps that are fully integrated into their trusted CRM provider. Both MaaS Impact applications are available in the Marketing Automation category of the Force.com AppExchange.

According to Justin Gray, CEO and Chief Brand Officer, MaaS Impact is a true sales and marketing alignment tool. "MaaS Impact improves a sales representative's ability to see and act upon marketing initiatives, converting more leads, and engaging with prospects when the time is right."

Both Lead Impact and Sales Insight are immediately available for demo and deployment on the Force.com AppExchange at http://www.salesforce.com/appexchange/ .

"MaaS Impact allows us to see what prospects are hot and how our marketing is engaging leads in real-time. For us, that translates into more revenue with fewer in-house employees," says MaaS Impact client, John Schaeffer of Interactive Data, LLC.

Founded in Q4 2009, MaaS Impact announced its official launch in February of this year. Since that time, the start-up has been successfully implementing client solutions in record time, 30 days verses six months. To guarantee customer success, MaaS Impact also offers design services, enhanced implementation and outsourced management services.

About the Force.com Platform and AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 85,000 custom applications used by salesforce.com's 51,800 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com's trusted global infrastructure. Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/ .

About MaaS Impact, Inc.

MaaS Impact provides Marketing Automation Software including integrated Email Marketing Software, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage in the selling cycle. Delivered in the Marketing Cloud, MaaS Impact's powerful and easy solutions provide in short order, a way to evaluate and ignite explosive revenue growth from the earliest stages of sale lead generation and management, pursuing increased revenue and customer loyalty.

MaaS Impact Lead Impact helps Marketers acquire, nurture and qualify higher quality leads with less effort, while MaaS Impact Sales Impact helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, MaaS Impact's technology provider Marketo was voted 'Best Marketing Automation Application' by Salesforce customers on the Force.com AppExchange. As of October 2009, more than 300 enterprise and mid-market clients in 12 countries have selected the solution http://www.maasimpact.com.

Media / Analyst Contact:
Elizabeth Fairleigh
thE Connection, Inc.
404.874.4562
Elizabeth(at)EConnectionPR(dot)com
http://www.econnectionpr.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

ELIZABETH FAIRLEIGH
Visit website