Hatfield, PA (Vocus) March 11, 2010
K’NEX is pleased to introduce new NASCAR-themed building toys that allow young race fans to build their own high speed race environment. These are the first products to debut as part of the K’NEX/NASCAR partnership that was announced in June 2009. The building sets include NASCAR’s most popular drivers, and enough cars, parts, and accessories to create an entire NASCAR world!
Stock Car Building Sets
Young builders can get their creative motors running by building their favorite NASCAR driver’s car. Kids can choose from Dale Earnhardt Jr.’s 88 National Guard or 88 Amp Energy cars, Jeff Gordon’s 24 DuPont/Pepsi or 24 DuPont cars and Tony Stewart’s 14 Office Depot car! Each set includes more than 100 K'NEX bricks, rods and connectors, as well as wheels for push play. K'NEXman depicting the real NASCAR drivers make racing even more fun! Once built, cars measure 7" in length, representing 1:29 scale - and with custom parts, sponsor logos and color schemes, they resemble the real thing! Suggested retail price: $14.99. 88 National Guard and 24 Pepsi Cars available now. Remaining sets available July 2010.
Pit Crew Building Sets
Now kids can build the pit crew for their favorite driver's team - Dale Earnhardt Jr. 88 AMP Energy, Jeff Gordon 24 DuPont or Tony Stewart 14 Office Depot! Each set is designed to work with the corresponding car building set and comes with three K'NEXmen and 20+ parts including a gas man with buildable gas can, jack man with buildable jack and tire man with spare tire! Uniforms ensure that these pit crews resemble the real teams. Suggested retail price: $6.99. Available July 2010.
Transporter Rig Building Sets
The race is on! Young builders can add to their NASCAR collection by building a transporter rig for their favorite driver's team - Dale Earnhardt Jr. 88 AMP Energy, Jeff Gordon 24 DuPont or Tony Stewart 14 Office Depot! Each set includes 250+ K'NEX bricks, rods and connectors, as well as wheels for push play. Once built, trucks measure approximately 23" in length, representing 1:27 scale. And with a trailer big enough to fit two cars, race fans can put their K'NEXman behind the wheel and head to the track! Custom parts, sponsor logos and color schemes ensure that these rigs resemble the real thing. Suggested retail price: $24.99. Available July 2010.
Amp Energy Garage/DuPont Pit Lane Building Sets
Race fans can add to their fun by building Dale Earnhardt Jr.'s 88 AMP Energy Garage or Jeff Gordon's 24 DuPont Pit Lane! With over 300 parts and two K'NEXmen in each set, kids can create the garage or pit lane with working features and a spring motor-powered racecar. To add to the authenticity each set includes a sound module providing behind the scene race sounds! Sponsor logos and a graphic panel to build on ensure that these sets resemble the real thing. Suggested retail price: $34.99. Available July 2010.
Micro-Scale Building Sets
Kids will enjoy these easy to build micro-scale versions of their favorite NASCAR driver’s car! The cars are packaged two to a set for instant head-to-head racing fun. Sets include 88 National Guard vs. 24 DuPont/Pepsi, 88 Amp Energy vs. 24 DuPont, 14 Office Depot vs. 18 M&M. Suggested Retail Price: $4.99 Available September 2010.
All NASCAR sets are appropriate for children ages 5 and up. Each package includes the official NASCAR hologram, with step-by-step building instructions included inside.
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, American-made K’NEX encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
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