buySAFE, Inc. Releases a Breakthrough White Paper that is a Must Read for Every Internet Retailer Interested in Increasing Website Conversion

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buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced the release of a free white paper that provides new insights into the consumer confidence problem faced by all online retailers. Online shoppers have a confidence problem, which translates into a conversion problem for online merchants. Eliminating consumer uncertainty is a challenge for all online merchants, regardless of size. The question is, how can merchants address their shoppers’ concerns and benefit their business in the process?

The Consumer Confidence Problem: Turning Online Shopper Uncertainty into a New Source of Sales and Profits

buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced the release of a free white paper that provides new insights into the consumer confidence problem faced by all online retailers.

Online shoppers have a confidence problem, which translates into a conversion problem for online merchants. Eliminating consumer uncertainty is a challenge for all online merchants, regardless of size. The question is, how can merchants address their shoppers’ concerns and benefit their business in the process?

The white paper identifies and explains the drivers of online shopper uncertainty -- which is based on the two primary concerns of information security and merchant reliability. It explores the root causes of online shopper uncertainty and quantifies in an easy to understand manner the financial impact this consumer confidence problem has on the sales and profitability of Internet merchants.
A simple, but highly common sense-based framework gives online merchants a powerful new tool for determining whether they have fully addressed their customers’ needs across all dimensions. And in closing provides a detailed description of a buySAFE solution and how it “fits” relative to other offerings on the market today.

Go to http://www.buysafe.com to download the free white paper today.

About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110

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Hans Dreyer
buySAFE, Inc.
703-778-4445 ext. 110
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