Every picture shown and every audio or video clip played should be relevant to the content, and should directly aid the audience’s comprehension of a point. When used correctly, such methods can greatly increase audience recall rates.
(PRWEB) March 11, 2010
m62 visualcommunications, the global leader in presentation effectiveness, is urging presenters to be careful when using media in presentations.
Including video or sound in a sales presentation can gain the audience’s attention, but can also become distracting and irritating if it is not done correctly. Using, for example, an audio clip that is too long or too quiet will frustrate an audience, leaving them distracted and not focusing on the content.
Yet when used correctly, multimedia can have a positive influence on the effectiveness of business presentations. Presenting information in different formats will keep audiences engaged and interested, and help increase audience attention span. It is important to keep content relevant, however; showing a video clip that is not completely related to the subject will result in the audience following their own train of thought.
Presenters can also use psychological techniques when presenting to increase audience engagement and recall rates. For example, using visual aids that support the message allows information to be absorbed via both the visual and aural channels, meaning that audience retention is more than doubled. Multimedia can be incorporated into this for maximum effectiveness.
Nicholas Oulton, Founder of m62, commented: “Many presenters find themselves tempted to include more exciting media in their presentations, under the impression that they will be engaging their audience. In fact, when such media is used incorrectly, the audience can become distracted.
“Every picture shown and every audio or video clip played should be relevant to the content, and should directly aid the audience’s comprehension of a point. When used correctly, such methods can greatly increase audience recall rates.”
m62 has delivered almost 10,000 presentations for a variety of blue chip brands including Microsoft, BP, and Sony. m62’s services range from free downloadable PowerPoint templates and slides to presentation skills and PowerPoint training.
For more information on m62 visualcommunications, visit m62.net or call +44 (0)151 259 6262.