The Small Business Web Launches Online Directory of Member Web Applications

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New Directory and Redesigned Web Site Mark One-Year Anniversary of Founding of The Small Business Web at South By Southwest Interactive Festival

The Small Business Web (http://www.thesmallbusinessweb.com), an open collective of businesses aimed at growing the market by integrating their web applications to help small businesses bloom and grow, today announced the launch of its new online Applications Directory. The new Directory is the first application listing service to highlight the integrations between the listed applications.

This announcement, made today at the South by Southwest Interactive Festival, and a recent redesign of The Small Business Web’s site also mark the group’s one year anniversary of its founding at the same conference. To date, The Small Business Web consists of more than 70 companies with tens of thousands of customers. Most members are small businesses themselves, and many exclusively serve the small business market.

The Small Business Web was founded on the realization that most small businesses have trouble switching to hosted applications (a.k.a. "the Cloud") because they cannot move their entire workflow online. The group encourages members to integrate their applications together to create a smoother business process for their customers. By highlighting these integrations, the new Directory helps small businesses see how to build a complete end-to-end workflow in the Cloud and therefore makes it much easier for the small business market to adopt web applications.

Through The Small Business Web Directory, businesses of any size can find, choose and pay for only the applications that suit their business needs while keeping costs low. Each solution retains its own pay structure which in most cases can be less than $100 a month, or even free. By sharing data between one or more Web applications, businesses can save time and realize a more effective and efficient workflow.

“As we've said from our first day, we believe small businesses are the lifeblood of the economy and that it’s from them that true innovation will arise. The SBWeb Directory will help our customers discover new applications they can use to help build and run their businesses," said Michelle Riggen-Ransom, co-founder and Director of Communications of BatchBlue Software and one of five founding members of The Small Business Web. "With our friends in the Small Business Web, we're streamlining access to our products and services and helping ease their implementation and integration.” The Small Business Web Directory was designed, built and is maintained by BatchBlue Software.

In addition to an alphabetical listing of member companies, with product screenshots and descriptions, the directory also links to each service’s application programming interface (API). It lists which other companies each solution integrates with and which categories it falls into, such as analytics, design tools, document signing, e-commerce, e-mail marketing, finance, help desk, IT asset management, mobile tools, project management, scheduling and version control.

“The Small Business Web has a simple mission: can we make the open Web the best tool for small business?" said Sunir Shah, Chief Handshaker at FreshBooks and fellow founding member of The Small Business Web. "These days, expanding small businesses need to work online for marketing, sales, and working virtually with their vendors and staff. They need great online tools to be great businesses, and these tools need to work together so their businesses are running smoothly. The Small Business Web members are working together to meet this need, and members are reaping the benefits by sharing marketing efforts, building our brands, and winning more customers."

About BatchBlue Software
BatchBlue Software was established in 2006 with the goal of creating useful software for small businesses. More information is available at http://batchblue.com.

About FreshBooks
FreshBooks is an online invoicing and time tracking service. More information is available at http://freshbooks.com.

About The Small Business Web
The Small Business Web is a movement to bring together like-minded, customer-obsessed software companies to integrate their respective products and make life easier for small businesses. The group uses members’ APIs to provide a high-level of integration between these applications and create a more seamless experience for their customers. Founding member companies include technology startups passionate about small-business applications including BatchBlue Software, FreshBooks, MailChimp, Outright and Shoeboxed. More information is available at http://www.thesmallbusinessweb.com.

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Theresa Freeman

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