Eventbrite to Power The Summer’s Most Spirited Event, Tales of the Cocktail

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Hospitality Industry’s Flagship Event Leverages Industry Leading Social Commerce Platform for its Entire Event Management and Promotion Process

Eventbrite, the fastest growing social commerce company, today announced that the world’s premier dining and drinking festival, Tales of the Cocktail, will use the company’s platform to power all aspects of ticketing, entry management and promotion for the $9.7 million event. Eventbrite is an industry leader in delivering powerful, complete solutions that handle all aspects of the event management process, including ticket sales, registrations and promotion through Facebook, Twitter and LinkedIn.

“Tales of the Cocktail is an extraordinary event that has seen exponential growth since 2003,” said Ann Tuennerman, co-founder of Tales of the Cocktail. “With growth, comes complexity, and so it only makes sense that we work with Eventbrite. We need a service that seamlessly handles the process from start to finish - registrations, tickets, entry management and everything in between – and we’re thrilled to know that with Eventbrite we have the best in the business powering our event.”

Tales of the Cocktail, hosted by the New Orleans Culinary and Cultural Preservation Society, is a global event that takes place in the birthplace of the Sazerac New Orleans. Over 5 days the event hosts 15,000 attendees at close to 140 different sub-events and 15 different seminars each day. The festival is a balanced mix of food, drink, history and fun, and brings together award-winning mixologists, authors, bartenders, chefs and designers from around the world to New Orleans.

“Partnering with an event like Tales of the Cocktail is huge for us and is just the type of challenge we love,” said Kevin Hartz, CEO and co-founder of Eventbrite. “This event has a lot of moving parts and is the single most important event of the year for the hospitality industry. We are thrilled to be a part of making it all come together and are looking forward to a long partnership in New Orleans.”

Eventbrite is used everyday by thousands of event holders as the core platform for holding successful events that delight attendees. Eventbrite’s robust toolset raises the bar for ease-of-use, practical value and tangible sales impact, giving event organizers the power, intelligence and insight to execute successful events, no matter the size or scale.

Tales of the Cocktail will take place July 21-25, 2010. To register for the event please visit http://talesofthecocktail.eventbrite.com/

About Eventbrite
Eventbrite is the world's largest, fastest growing social commerce company. We empower anyone to host successful live experiences of any type or size by providing an easy way to manage, promote and sell out the event. Eventbrite brings together transactions with social interactions to allow events to live, flourish and take flight anywhere online. The net result is an intensely social transaction experience that at once helps events sell out, while creating a whirlwind of conversation and social engagement around them. Eventbrite is the engine for a new generation of live experiences. Eventbrite is privately held and backed by Sequoia Capital. For more information, go to http://www.eventbrite.com.

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Melissa Biles

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