Sydney, Australia (PRWEB) March 12, 2010
Flight Centre Limited, Australia’s best known travel agency group, has engaged Switched on Media to execute search engine optimisation strategies across three of its major websites: Flight Centre, Escape Travel and Student Flights.
“This is a monumental win for Switched on Media and a highly competitive account,” says Scot Ennis, Director of Switched on Media. “Travel is an expansive industry in the online environment, so there’s incredible opportunity to gain some good traction for these big brands.”
As cheap flights become more common, travellers are overwhelmingly turning to the internet to conduct their travel research. Recent studies show that as many as 66% of leisure travellers are going online to plan at least some part of their holiday.
For the Flight Centre brands, search engine marketing is a vital component of the company’s ongoing business development. “We are continually looking to develop and enhance the Flight Centre profile and we are pleased to be working with Switched on Media on this project,” says Nicole Moy, Marketing Manager for Flight Centre Limited.
Switched on Media will be employing a number of proven SEO strategies with the aim to improve rankings for key terms as well as boost overall traffic and the number of visitors to the sites.
For more information contact:
Switched on Media
t: 02 8248 5054
Flight Centre Ltd
t: 0418 750 454
About Switched on Media
Switched on Media is a leading digital marketing agency combining Search and Social media enabling brands to engage with consumers and deliver ROI. Switched on Media has proven expertise in the automotive, financial, retail and travel sectors, working with world renowned brands such Canon, PayPal and Westfield. Employing a team of industry experts enables Switched on Media to deliver deep levels of expertise, service and results across search engine optimisation, social media and pay per click marketing.
About Flight Centre Limited
Flight Centre Limited is Australasia's best known travel agency group and boasts more than 2000 shops and businesses in 11 countries. The company, through its retail and corporate brands, provides a complete travel service for leisure and business travellers in Australia, New Zealand, the United States, Canada, the United Kingdom, South Africa, Hong Kong, India, China, Singapore and Dubai. In addition, the company's corporate travel management network, FCm Travel Solutions, extends to more than 40 other countries through strategic licensing agreements with independent local operators. The company’s brands include, Escape Travel, Student Flights, quickbeds.com and Travel Associates.
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