Mother and Daughter Partner in New Website Venture

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New Website Features Entertainment, Information and News You Can Use For the 50+ Crowd

How to Be Energy Efficient.

Sandy Tankoos and her daughter Jenine Tankoos have partnered together on a newly created website The website, created by Sandy, features great information for individuals who are on the other side of 50. Jenine is a regular contributor to the site where she is known as Green Jenine. She writes about the environment, "going green" and interviews experts on topics as varied as "How to Plant a Tree" or "How to Be Energy Efficient."

Prior to joining forces with her mom, Jenine worked as an environmental scientist and held several positions with the Environmental Protection Agency working on issues including environmental education, landfill regulation, recycling programs and the Superfund program. " is a great tool to educate people into taking action when it comes to improving the current status of the environment," explained Jenine. In one video segment Jenine demonstrates how choosing the right light bulb can have a positive impact on the environment. Jenine continued, "I hope that people will learn from the information on the site and realize that small actions in their daily life add up to big changes for environmental protection."

"I'm thrilled to be working with my daughter, embarking on this endeavor together," said Sandy. " was created specifically for the ever-expanding group of people over fifty and visitors will find the 'Greening and Gardening' section a useful resource for learning more about saving energy and helping the environment."

Why create a website for the 50+ crowd? While there are many websites that address specific areas of interest to this demographic, Sandy recognized a need for a site that would bring together the topics that appeal most to baby boomers and the retired or soon-to-be-retired community in a single, interactive, user-friendly interface. She cites an important fact, that by 2015, those aged 50 and older will represent 45% of the US population.

"The baby boomer community has unique interests and needs" explained Sandy. "Whether it's the foods they eat, the trips they plan, or information about financial investments, their healthcare or the changing family dynamics that occur when someone retires, this website will address the themes that are important to that community."

The website incorporates an extensive amount of original content, including videos, photographs, audio slideshows and essays, provided by various field experts. The site will be updated frequently so that users always have something new to view when they visit the site. Users will find information divided into sections, including Arts & Entertainment, a book club, Family Dynamics, Financial Fitness & Life Planning, Greening & Gardening, Health & Wellness, Nutrition & Good Eating, Profiles, Style & Beauty, Travel and Volunteerism & Philanthropy.

Section content includes tips on finance, changing careers, fitness programs, eating healthy and gardening. Users will be able to play bridge and chess on the site, as well as review books that are appropriate for the audience. The site provides several financial planning tools, including a cost-of-retirement calculator and an important checklist of legal documents and records that everyone should have. Users are encouraged to become members of, where they can participate in forums, ask question of the experts, and share their own opinions and stories on topics of interest to them. users are also encouraged to send in travel videos and photos of special events or special people, information on their favorite charities, or books, music and movies that they think others will relate to.

Said Sandy "by becoming a member of, you join a community that has learned from our shared past as we look forward to the future."

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Deanna Morton
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