We had not expected the event to sell out. This is a testament to the interest in cross media and we look forward to expanding the discussion at our events in Toronto and London this year. We want to thank all of our sponsors, partners, presenters and speakers for make the first annual Cross Media NYC a success.
New York, NY (PRWEB) March 12, 2010
The CROSS MEDIA NYC Conference http://www.crossmedianyc.com, sold out the Scholastic Theatre in New York last night and featured senior level media executives from such major companies as Discovery Communications, Readers Digest, Digitas, RIM/Blackberry, Ubisoft, Hollywood Life, Hearst Television and Linkedin discussing how to take advantage and monetize from today's cross media opportunities. On the heels of the successful turnout, the organizers are confirming today the international expansion of the conference with the first ever CROSS MEDIA TORONTO event set to kick off July 21, 2010 in Canada, and CROSS MEDIA UK, confirmed for London this November.
CROSS MEDIA NYC featured executives with expertise in video, internet, gaming, publishing, mobile and advertising sectors of the industry. The event kicked off with Transmedia specialist Jeff Gomez delivering a case study on Coca Cola's Happiness Factory, while media veteran Dr. Adam Klein of Media Leader LLC delivered a special case study on the current state of the music business.
Following the case studies, CROSS MEDIA NYC hosted an all star media panel moderated by longtime Time Magazine contributor Jeremy Caplan featuring heavy hitters Roger Keating, Senior Vice President of Hearst Television Inc., President of HollywoodLife.com Bonnie Fuller, Ubisoft's Cross Media Group Senior Producer Mathieu Ferland, RIM/Blackberry Vice President of Multimedia Integration Alistair Mitchell and global interactive agency Digitas' Senior Vice President Ashley J. Swartz.
Among the various Cross Media topics discussed during the conference were next generation new media distribution platforms such as the iPad.
Roger Keating of Hearst Television commented during the super panel that the iPad and Blackberries could be TV receivers in the future, utilizing the unused spectrum that are available now that TV has gone digital. Keating further added that the iPad is a positive game changer optimized for video which will bode well for broadcasters.
Ashley Swartz of Digitas noted that proliferating devices and channels make it more expensive to repurpose content.
Capping off the evening were 4 demonstrations from technology companies Metranome, MultiTouch, Milabra and Syncapse.
"We had a tremendous demand during online registration and we had to shut down ticketing early in the day as we hit capacity for the venue," said Founder of CROSS MEDIA NYC Gavin McGarry. "We had not expected the event to sell out. This is a testament to the interest in cross media and we look forward to expanding the discussion at our events in Toronto and London this year. We want to thank all of our sponsors, partners, presenters and speakers for make the first annual Cross Media NYC a success."
A number of quotes from last night's CROSS MEDIA NYC conference are available for review on the Cross Media NYC Twitter page at: Twitter.com/crossmedianyc.
Conference founder Gavin McGarry is a veteran digital media executive. He was part of the global content team at web video start up JOOST and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms. Conference co-founder Jennifer Harkness has been in the media and event business for over 20 years. Prior to joining Jumpwire Media as a Vice President Harkness was the Executive Director of the Banff World TV Festival. At Jumpwire Media, Harkness currently advises on such international events such as NATPE, KidScreen Summit and Stratford Documentary Festival.
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