Profiting From Technology: T3 Conference, ROTI White Paper Focus on Helping Advisors Increase the Bottom Line

Share Article

Advisors gathered in San Diego last month for the 5th Annual "T3" Technology Tools for Today™ Conference. The conference, which has increased in attendance and sponsorship consistently each of its five years, provides an opportunity for advisors to learn about products, trends and advancements in financial planning based technology.

Advisors gathered in San Diego last month for the 5th Annual "T3" Technology Tools for Today™ Conference. The conference, which has increased in attendance and sponsorship consistently each of its five years, provides an opportunity for advisors to learn about products, trends and advancements in financial planning based technology.

Conference hosts David Drucker and Joel Bruckenstein, two of the financial planning industry’s best known practice management and technology gurus, devote themselves to helping financial professionals realize how investing in technology can result in sizable returns – a theme that is explored thoroughly in T3: The Newsletter on a monthly basis throughout the year.

“Advisors tend to be slow to invest in technology, especially in a down-market, when actually it is the best time to invest,” explains Drucker, who recently completed a white paper, Return on Technology Investment (ROTI). The paper is a compilation of seven studies on the subject along with Drucker’s expert commentary. Case studies explore adoption of essential tools such as Customer Relationship Management (CRM) software and Document Management software as well as various utilities like IPS production software. In addition to simply studying how technology is adopted, this paper goes a step further by filling in the numbers in an attempt to quantify return. The white paper is available on the T3 Web site http://www.technologytoolsfortoday.com.

The purpose of the annual "T3" Technology Tools for Today™ Conference is to help advi-sors expand their knowledge and develop a vision / game plan regarding technology tools and increasing their firms’ profitability. Attendees are immersed in an environment that allows them to gain insight as to where technology investments will provide the most benefit.

An overriding theme at this year’s conference was software migration to the Internet. Elaine Lennox of IBM introduced the theme in her eye-opening keynote on cloud computing. The cloud computing theme was echoed repeatedly in other presentations throughout the conference. “For years Joel and I have been talking about a growing trend toward the Internet and it was great to see how it showed up consistently throughout this year’s conference,” Drucker said. “It will be interesting to see where it goes in the coming year.”

The 6th annual "T3" Technology Tools for Today™ Conference 2011 will be held February 16-19, 2011 at the Grand Hyatt in Weston, Florida.

For more information about the 2010 and 2011 conferences, the T3 newsletter and the ROTI white paper, visit http://www.TechnologyToolsForToday.com. Follow the T3 Community at http://www.Twitter.com/t3fan. Watch a series of short videos from the T3 Conference and read other important information at http://www.T3Conference.blogspot.com.

About The T3 And The Technology Tools For Today™ Brand

David J. Drucker, MBA, CFP®

Under the banner of "Drucker Knowledge Systems," David J. Drucker, MBA, CFP® provides the benefit of his more than 25 years of experience and research to other members of the financial services industry.

He is the co-author of The One Thing... You Need to Do As Told by the Financial Advisory Industry's Top Coaches, Consultants and Visionaries (The Financial Advisor Literary Guild, 2005), Tools & Techniques of Practice Management (The National Underwriter Company, 2004) and Virtual Office Tools for a High-Margin Practice: How Client-Centered Financial Advisors Can Cut Paperwork, Overhead, and Wasted Hours (Bloomberg Press, 2002). He is also editor of T3: The Newsletter.

Drucker writes on technology and practice management issues for financial advisors as a columnist or contributor to Financial Advisor and Financial Planning magazines and as a monthly columnist for http://www.MorningstarAdvisor.com.

Joel P. Bruckenstein, CFP®, CMFC

Freelance magazine writer, book author, virtual office consultant and fee-only financial advisor Joel P. Bruckenstein, CFP®, is the Publisher of T3: The Newsletter. He frequently contributes articles to other financial planning publications including Financial Advisor Magazine and Financial Planning Magazine. In addition, he is the Senior Technology Editor at http://www.MorningstarAdvisor.com.

Virtual Office Tools for a High-Margin Practice, Bruckenstein's practice management and technology book co-authored with David Drucker, has garnered universal praise from industry experts. The duo's second book, Tools and Techniques of Practice Management which was published by National Underwriter Company in 2004, has also received good reviews.

Bruckenstein's expert opinions have appeared in The Wall Street Journal, The New York Times, Business Week, The Baltimore Sun, The Washington Post Investment Advisor Magazine, Investment News, Gannett Newspapers, and the New York Daily News, Kiplinger's Retirement Report, the Journal of Financial Planning and other publications.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David J. Drucker, MBA, CFP®
Visit website