Measuring Mobile Advertising on Social Media with MobGold Mobile Web Analytics

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MobGold, a global player in mobile advertising, announced today the launch of Mobile Web Analytics beta1.0. Publishers and advertisers especially running campaigns on social media can now measure, monitor and track user handset, operator, country of origin as well as type of browser and unique visitors responses to different advertisement campaigns.

MobGold, a global player in mobile advertising, announced today the launch of Mobile Web Analytics beta1.0. Publishers and advertisers especially running campaigns on social media can now measure, monitor and track user handset, operator, country of origin as well as type of browser and unique visitors responses to different advertisement campaigns.

Social media is increasingly becoming a measurable medium, especially with the rising interest on mobile advertising as their main income. However, many companies have yet to develop a social media measurement strategy, or they're struggling to get theirs properly implemented. This doesn't need to be the case, but unfortunately many companies aren't aware of the options that are available to monitor, measure, and track social media.

The required tools that need to be deployed will vary depending on the type of social media being leveraged, so a detail statistic report is a critical step to take before publisher or advertiser implement a social media mobile advertising campaign. Publisher who wanted to know who is coming from Facebook, Myspace, Friendster, Youtube, Google or Yahoo on user mobile phone, and how they can use it to segment useful social media data that can help them measure their campaigns and find high quality social media sites that translates into better return on advertising money, all could be solved by simply placing a Mobgold advertisement code which came with live Mobile Web Analytics.

MobGold, the premier platform provider in mobile advertising network and mobile transaction solutions, allows publishers, network operators, web portals and mobile phone retailers to monetize their mobile traffic; at the same time, allows advertisers to market their products and services in different mobile platforms, by allowing consumers to access millions of contents and services on the move. By harnessing the mobile devices as a promotional tool, MobGold Network helps publishers drive data revenues and ARPU by attracting and retaining high value customers.

About MobGold

MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers to monetize their user traffic around the world. With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers from advertisement format conversion, campaign management, statistic, to final delivery and billing. MobGold believes that mobile is the future of digital marketing and as the new media to outshine the conventional web media. For further information, please visit http://www.mobgold.com

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Anne Liew
Grow IT Marketing
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