(PRWeb UK) March 15, 2010
DSA Design, a global provider of creative solutions for the events and exhibition industry, and Intellegentia, a leader in business and demand generation solutions, both located in Stratford upon Avon Warwickshire, have announced a strategic partnership that will enable clients to exploit the best of both companies core strengths.
Clients will benefit from a powerful combination of experience, creativity, knowledge and scalability for all their event needs.
This will be achieved through a deeper integration of their respective services as well as coordinated sales and marketing activities. These will enhance the delivery of client’s event aspirations, driving value and increasing sales activity from client’s event marketing programs.
The event solutions now available to clients encompass the complete range of marketing services from the development of strategic and tactical pre-event marketing activities, creative and innovative exhibition design through to post show demand generation programs.
“The global financial situation and increased competition means that CEO’s are challenging their marketing teams even harder to drive better value from their investments in events and exhibitions. Measurement at each stage is key to determine ROI and all elements of our event solutions marketing and sales activities can be measured using advanced metrics,” said Mike Broomfield, Managing Director of Intellegentia.
“With over 50 years combined experience there is a track record of delivering client value and return on investment, this strategic partnership significantly increases the depth and breadth of services our clients need to meet there total event needs,” said Dave Sargent Managing Director of DSA Design.