Companies must look at organic and inexpensive ways to market their products, services and if they are publicly traded increase the number of shareholders in their company.
Crumpler, NC (PRWEB) March 15, 2010
Crumpler, NC March 12, 2010 -- InBoundMarketingPR has released a free white paper for companies looking to significantly improve news and press release distribution as well as move their websites up in the search engine rankings.
The white paper covers techniques to improve visibility of news and press releases, syndication tips, search engine optimization and tracking services. This free resource is a way for companies to start building their presence online using cost effective and free resources.
Company websites and news/press releases ideally should work well together with the news and press releases building inbound links to the company website. If news releases are properly formatted and optimized for syndication they have the possibility of appearing on other websites which means more inbound links to the company site. Repurposing company news into a blog is another way for content to be distributed and result in improved authority for the company’s website.
“Outbound marketing methods are not working anymore; inbound marketing is the new methodology that is here to stay,” said Tom Allinder, President of InBoundMarketingPR and author of the white paper. “Companies must look at organic and inexpensive ways to market their products, services and if they are publicly traded increase the number of shareholders in their company,” Allinder concluded.
InBoundMarketingPR is a public relations company that specializes in inbound marketing services for publicly traded as well as private companies. Website design and redesign, news and press release optimization, Social media, content creation and marketing are just a few of the services the company provides. InboundMarketingPR assists company management teams to develop an inbound marketing plan to increase their company’s footprint across the Internet.