SES New York Offers PR Professionals Opportunity to Hear Industry Leaders Discuss Latest Developments in Industry

Search Engine Strategies New York to Feature Sessions on Important New Ways of Implementing PR Campaigns

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So we decided to feature sessions and speakers tailor made for the PR industry. In addition, the keynote speaker on the first day of SES New York is David Meerman Scott, who wrote the most currently definitive book on the new rules of PR.

New York, NY (PRWEB) March 17, 2010

Public relations (PR) professionals, journalists and marketers will find much valuable information and many networking opportunities at Search Engine Strategies (SES) New York 2010 to be held at the New York Hilton, March 22- 26. With the transition to online PR, SES New York programming staff will be featuring a plethora of sessions designed to introduce attendees to the state of public relations in 2010 and beyond.

SES New York, the industry’s largest search engine marketing (SEM) conference, will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a pre-show discounted rate through March 22.

“Recent feedback on our conference programming reflects that PR people are looking to the search community for guidance on how to deal with the new world that combines SEO and public relations,” said Matt McGowan, Publisher and Head of U.S. for Incisive Media. “So we decided to feature sessions and speakers tailor made for the PR industry. In addition, the keynote speaker on the first day of SES New York is David Meerman Scott, who wrote the most currently definitive book on the new rules of PR.”

The sessions geared toward the PR community include:
Social Media Checklist takes place Wednesday, March 24 at 10:30am and contains a discussion of what comes after the easy part of entering the social media world (i.e. setting up a Twitter/Facebook/YouTube account). The panel reviews the practical issues you should consider when developing your brand’s social strategy.

News Search Optimization takes place on Wednesday, March 24 at 2:15pm and covers how to make use of press releases to tap into the power of news search. The session contains a discussion of how news search engines offer a great way to target traffic during a public relations campaign.

Real Time SEO: No More Yesterday’s News takes place on Wednesday, March 24 at 5:00pm and focuses on specific aspects of SEO for large media companies. Attendees will learn about the future of video SEO and the tools that media companies utilize to help them rank highly for breaking news keywords, as well as to capitalize on social media opportunities within news content.

Social Media 101 takes place on Thursday, March 25 at 10:30am and is about how social media has become a major piece of the search marketing puzzle. It is designed to guide you through the “complex landscape” of social media and how it can best relate to your brand or web property, as well as leverage your brand using Facebook, Twitter, LinkedIn, Flickr and more.

The Business Value of Social Media takes place on Thursday, March 25 at 12:45pm and contains a discussion of how social media and micro-blogging platforms like Facebook, LinkedIn and Twitter are transforming your business, your customers, your colleagues and your partners in revolutionary ways. The session will look at the economic potential of social media, and how to tackle an ROI strategy and move past outdated business models.

Social & The Marketing Mix takes place Thursday, March 25 at 2:15pm and will feature speakers who have seen first hand the meteoric rise in exposure of social media. Attendees will learn how to make their presence felt in the social media world by designing a campaign that resonates throughout their entire marketing strategy.

Search, PR, and the Social Butterfly takes place Thursday, March 25 at 4:00pm and contains a discussion of the demise of “traditional” media outlets and the rise of search and social, and notes how PR firms have now muscled their way into territory once ruled by advertising agencies.

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit incisivemedia.com.

For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/

For more information, contact:
Greg Jarboe, SEO-PR, Inc.
978-549-9537
Greg(dot)Jarboe(at)SEO-PR(dot)com

Christian Georgeou, Incisive Media
212-457-7844
Christian(dot)Georgeou(at)IncisiveMedia(dot)com

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