BrightWave Marketing Wins AMY Award Honors for Top Email Program, CEO Awarded Marketer of the Year

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BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, took top honors for Marketer of the Year-Agency and Email Program at the 2010 AMY Awards, hosted by the Atlanta chapter of the American Marketing Association.

BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, was recognized among the digital elite at Thursday night’s AMY Awards gala at the Fox Theatre in Atlanta, GA. The AMY Awards are given each year by the Atlanta chapter of the American Marketing Association to reward companies that craft innovative strategies, unforgettable creative and produce outstanding results. At this year's award ceremony, Simms Jenkins – CEO, BrightWave Marketing – won the prestigious Marketer of the Year-Agency award and the firm took home the top prize in the Email Program category for its partnership with Chick-fil-A®.

The Marketer of the Year award honors exceptional marketing achievements, and this year was no different. In 2009, Jenkins led BrightWave Marketing to its strongest financial performance to date and has positioned the company as one of the premier email focused agencies in the country by helping clients achieve superior ROI within their email marketing and digital targeted messaging efforts.

“I am truly honored to have been selected for this distinguished award,” said Jenkins. “This award and our win in the email category make me extremely proud of BrightWave’s team of professionals and the outstanding work we provide for our clients like Chick-fil-A.”

BrightWave Marketing won the award in the Email Program category for its entry, “Chick-fil-A Enhanced Email Program Drives Sales, Social Engagement and Subscriber Loyalty.” The two companies launched the email program in early 2009 with the goal of better integrating Chick-fil-A’s Email Insiders program into its overall digital marketing strategy.

"Atlanta is home to some of the greatest marketing minds in the country, and each year AMA-Atlanta recognizes these talented companies and individuals at our AMY Awards," commented Heather Foster - president, AMA-Atlanta. "Through a rigorous judging process, we are able determine the best of the best and we are thrilled to count BrightWave among our AMY Award winners."

A full list of the the 2010 AMY Awards winners can be found at

About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit or visit, the leading authority on email marketing metrics. BrightWave Marketing’s CEO Simms Jenkins is the author of “The Truth About Email Marketing” published by Pearson’s FT Press. Visit for more information on the book.

About the Atlanta Chapter of the American Marketing Association
As part of an international organization, which consists of 45,000 professional marketers in more than 100 countries, AMA Atlanta is the country’s fourth largest chapter with almost 1,000 members. The Atlanta chapter is designed to provide the city’s diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities. Programming is divided into monthly signature luncheons, special interest group meetings, networking mixers and the annual AMY awards, during which the Atlanta Marketer of the Year will be announced. And a new mentorship program will be launched this fall – which will add to the value that is provided to members. Atlanta was named "Best in Class Chapter" for its size category and received Special Merit Awards for strong performance in the following areas: finance, member recruitment, collegiate activities. To learn more, visit


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Ruth Mitcham
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