One of a Kind New book; The Profitable Architect

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The Profitable Architect ( will give architects the tools and strategies to use immediately to make architecture profitable to them by making their services more accessible to more people than they think possible. The principles discussed in this book work whether they are in Paris, Texas, or in Paris, France.

This One of a kind new book, The Profitable Architect, is written in simple, non-technical marketing and sales language and proposes new, specific strategies and tools for solo architects and small firm owners to lay a road map for attracting new projects. It also teaches the reason why they need to promote their services to a much wider portion of the population so that more people can benefit from their skills.

It also explains something rarely discussed in the University environment which is how to ask for and receive the fee deserved as a professional providing services of the highest quality--even for the smallest architect firm owners. It also details why so many architects receive lower fees than what they would like.

It should be emphasized that the book is not just academic theory, but contains many real world day to day strategies and tools for the architect to use immediately and obtain better results even under the new economic conditions.

Lastly there is an interview section that explore the commonalities seen amongst the most successful architect. You’ve probably heard of a few of the firms including the controversial John Morefield of Architecture 5 Cents.

As you know, the daily reality of what architects contend with following the recession is that it is more difficult than ever to be successful in this field.

The main goal is to help more architects to have success and the book could not have been released at a more appropriate time.

The Profitable Architect is now in Pre-Sale and will be available at the end of this month.

P.S. Denis Boyles, editor at Adavantage Media Group, whose authored over twelve books, been an editor at Men's Health, TV Guide, and Men's Life, and who frequently has articles published in magazines and newspapers such as Esquire, Readers Digest, the New York Times, the New York Times Book Review, and the Washington Post had only praise for the book.


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Christian Hogue
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