New Sugar-Free, Low-Sodium Drink Ups Energy, Well-Being

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Introducing Ultima Grape®, the first drink to combine fruit-extracted vitamin C and antioxidants with all eight essential electrolytes. This sugar-free, holistic health formula from real food boosts energy and wellness in ways that conventional drinks cannot.

Ultima Wild Grape is ideal for anyone who wants to feel better every day.

The best electrolyte drink just got even better.

Introducing Ultima Grape®, the first drink to combine the power of natural vitamin C from real fruit with all eight essential electrolytes—in the form the body needs to absorb immediately, and in the proportion the body uses to energize muscle cells. Ultima Grape comes in powdered form with no sugar or artificial ingredients; the product will be introduced officially at National Products Association Expo West (http://www.expowest.com), March 12-14 in Anaheim, CA, and will be available at retail and online in April.

Ultima Grape is the first functionally colored everyday health and sports drink. The added nutrients, flavor, and color all come directly from grapes. Because the vitamin C comes from the actual fruit extract, it is more readily absorbed than the man-made vitamin C in other sports and health drinks.

Importantly, the new product is missing the principal ingredient in conventional sports drinks: an overload of sodium. Because it mimics the properties of real food, Ultima Grape has only 5 mg of sodium (vs. 60 mg in the popular fizzy health drinks), so drinkers won’t feel bloated or sweat as much salt.

“Ultima Grape is ideal for anyone who wants to feel better every day,” said Seth Bovio, founder and president of Ultima Health Products. “Our customers ask us to keep getting closer to real food. They appreciate the minimalist formula—minimized processed carbohydrates, nothing artificial.”

Indeed, the growth of Ultima Replenisher’s current lineup owes not so much to athletes as to everyday people, with support from doctors, yoga centers, chiropractors and spas. Ultima is a top-selling electrolyte sports drink in Whole Foods, and is sold in other discerning natural foods and specialty stores throughout the U.S. and Canada.

About Ultima

Marketed by UHP, Inc., in New York City, Ultima Replenisher (http://www.ultimareplenisher.com) electrolyte drink mix is the choice of retailers and races with the highest standards for health and performance—including the Portland Marathon, Trans-Rockies (Canada) and California International Marathon. It is a top-selling electrolyte drink mix stocked by natural foods industry leader Whole Foods, whose standards for purity are the highest of any retailer worldwide. While originally formulated for elite athletes—who need to replenish fast without engaging digestion—Ultima is proven effective in everyday conditions ranging from airplane travel to hangovers to dieting to pregnancy. It is also used as a hyrdation aid in the treatment of such diseases as cancer and Crohn’s.

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FRED PFAFF

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