USA Financial® Joins Peloton®

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Peloton Global Distribution Services® Welcomes USA Financial Distribution ® As A New Strategic Member

Peloton Global Distribution Services® (Peloton®) ( is proud to announce the addition of new strategic member USA Financial Distribution® (USA Financial®) to the national Peloton consortium of forward-thinking organizations. As a new member, USA Financial will be combining efforts with the members of Peloton to establish trusted relationships and offer increased efficiency to the top performers within the insurance industry.

Based in Ada, MI, USA Financial is an organization that offers a high production platform for quality financial advisors, asset gatherers, and wealth managers. USA Financial focuses on three achievements to help partnering advisors including: communicating with prospects, managing each client’s investable and insurance assets, and lastly growing their practice through trust and the use of compliant tools.

“At USA Financial, we have a dedicated staff and a strong track record of rapidly building business. We offer excellent marketing, distribution, and consulting services within the financial industry. We look forward to sharing resources and gaining positive exposure through our membership with Peloton.’’ – Mike Walters, Chairman and CEO and Brent D. Enders, President, USA Financial.

‘’USA Financial is a unique company that will add an extra layer of professionalism to the elite group of Peloton members. Their overall practice is strong and valued. We look forward to a collective partnership.’’ – Andy Holden, Secretary, Peloton.

Created and founded by Gary G. Walters and son Mike Walters, USA Financial has been operating as a nationally recognized financial organization since 1988. As a key contributor to the daily operation of the company, Mike continues the growth of USA Financial with the help of his partner and teammate Brent Enders. For the past 15 years, this successful duo has been featured as authors, keynote speakers, radio hosts, and financial experts within the financial industry.

USA Financial now operates four important components for business including: USA Financial Securities,® an independent broker dealer and SEC Registered Investment Advisor (RIA) providing independent registered representatives and investment advisor representatives with innovative investment management technology platforms and tools. USA Financial Distribution,® an independent insurance marketing organization and field marketing organization that builds business across all carriers and product lines, offering a full array of annuity, life, and LTC advanced sales support. Portformulas,® an SEC RIA firm that provides turnkey asset management services to independent registered reps, investment advisors, and stand alone RIAs. In addition, Formulaic Investing™ strategies and a patent pending feature called RAM® which monitors leading economic and market indicators to help determine client asset allocation are offered. Lastly, Plug-N-Run® represents a collection of proven successful compliant marketing and technology solutions with coaching and consulting for advisor advancement.

USA Financial understands the complex nature of the financial industry and offers the appropriate tools for their advisors for both their marketing and financial planning needs. The tightly knit organization has an experienced staff dedicated to creating innovative solutions for clients. As a respected part of Peloton, USA Financial will continue to offer effective marketing strategies and share resources to promote growth and new ideas for clients across the country.

About Peloton Global Distribution Services®

Peloton is a premiere consortium of forward-thinking individual organizations that are top performers within their industry. By aligning with Peloton, members have access to the powerful synergy of shared market intelligence, world-class marketing and lead generation capabilities, extensive products, services, technologies, systems, and a high level of support to create higher performance in the insurance and financial services industry.

Peloton membership allows the individual member entities and the group as a whole to combine strengths in order to reach the highest level of competitive success. Membership includes some of the largest general agencies, specialty companies, and industry suppliers on a global level. To learn more about Peloton please visit:

About USA Financial®

To learn more about USA Financial please visit:

Johnelle Walker, Public Relations Specialist
Peloton Global Distribution Services®
Tel: 949.225.7156
Web Site:

Peloton Global Distribution Services Elite Members include but not limited to: Advanced Image Direct, Brilliant Blue, CPS Insurance Services, Continuum Worldwide, Disability Insurance Services, First Summit Financial, Outsell Consulting, RJL Insurance Services, Superior Mobile Medics, 3 Mark Financial, USA Financial.

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