MustHaveMenus Reports More Restaurants Promoting St. Patrick's Day Special This Year

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Restaurants entice customers with St. Patrick's Day themed food, drink specials and events.

St Patricks Day Flier

This year, more restaurants are providing their customers St. Patrick’s Day events that go beyond green beer.

MustHaveMenus announced today that, according to survey data, restaurants are planning to offer a wide range of events and promotions to entice St. Patrick's Day customers this year. While bars and Irish pubs still hold the majority of St. Patrick's Day events in the U.S., restaurants are beginning to offer promotions to their customers on March 17.

"We are finding that many establishments want to celebrate St. Patrick's Day, but many are doing so in ways we didn't expect," said Jim Williams, CEO of MustHaveMenus, the leading provider of restaurant menu designs, graphics, and marketing guides for the food service industry. "This year, more restaurants are providing their customers St. Patrick's Day events that go beyond green beer."

According to the survey conducted by MustHaveMenus, 38% of restaurants polled are serving a food special on St. Patrick's Day and 28% are planning drink specials. Seven percent of restaurants are featuring a special St. Patrick's Day-themed tasting menu. Rounding out the St. Patrick's Day promotions are live music and dancing, offered by 23% of restaurants.

The Showboat Casino in Atlantic City, New Jersey, is serving up a St. Patrick's Day buffet to its customers. For $23.99, customers can choose from a number of Irish-themed dishes, like carved corned beef and Guinness-braised lamb shanks.

In addition, the Showboat is celebrating by holding a Lucky Leprechaun Contest. Attendees who dress as leprechauns have the opportunity to win concert tickets or an overnight stay at the casino.

"These events demonstrate that March 17th is turning out to be a crucial holiday for restaurants, as well as bars," said Williams. "We're seeing that more MustHaveMenus customers are downloading St. Patrick's Day menus and event flyers than ever."

About MustHaveMenus
MustHaveMenus is the marketing partner for thousands of independent restaurants and caterers, dedicated to offering its customers the best resources to maximize profits and success in the food service industry. A leading provider of professionally designed menu templates online, MustHaveMenus also offers customers the Menu Editor, an online menu creation tool that allows restaurateurs to create, save, update, and print custom menus. Customers can register for a free seven-day trial at MustHaveMenus.

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Erin Martin
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