Vantage4, LLC To Steer Marketing Efforts For Xtreme Solutions, INC

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Reedman Vows to "Add luster to the Xtreme Brand"

Vantage4 LLC, an automotive marketing and consulting firm, announced today it has been chosen to direct the marketing efforts for Xtreme Solutions, INC, a New Jersey based products company and maker of the Xtreme Solutions line of Automotive Care Products.

"Our marketing strategy will focus on building brand recognition and consumer awareness for the Xtreme line of products," said Herbert Reedman Jr., Managing Partner of Vantage4. "Xtreme has great products which have been showroom tested by some of the largest dealer groups in the country, it's now time to get these products into the hands of the retail consumer."

Having spent the better part of their careers operating large scale detail locations for some of the highest volume dealerships in the East, the team from Xtreme began formulating various solutions in search of products which would produce results that were far superior to the industrial products the market was using at the time. "Detailing is what I do," states Peter Moran, President of Xtreme, "If it has wheels, I've detailed it. In my business time is of the essence while the quality of work is everything. When I enter a Mercedes showroom there is an image to maintain. I must get in and get out, but when I leave those cars better shine!"

From their NJ manufacturing facility with support from chemists, the Xtreme team developed formulations designed to meet the car care demands of their vast network of dealerships. "The product must go on fast, easy and produce superior results" says Moran, "when you work with products as long as I have you develop a feel, you watch every nuance as the product is applied and removed and, you pay particular attention to what is left behind, it's all about the results."

"We are excited for Xtreme and we are up for the challenge," states Steve Neu, Managing Partner of V4, "we have an ambitious plan which includes brand and image development, retail package and labeling design, channel and distribution strategy and, an aggressive digital program to create brand awareness and bolster consumer interest. Like Xtreme, we are all about the results."

About Xtreme Solution's, INC: Headquartered in Bellmawr, NJ, Xtreme is a manufacturer of industrial and consumer specialty car care products. Their Fast 'N Furious spray detailer has been featured on TV and their line of Xtreme products are used by some of the nation's largest and most exclusive new car dealerships, car washes and detail centers.

About Vantage4, LLC: Headquartered in Fort Washington, PA, Vantage4 is an automotive marketing and consulting firm led industry veterans Herbert Reedman, Jr., and Stephen Neu. The V4 team is considered by industry insiders as leaders in automotive retail, marketing, analytics and online strategies having had one of their companies recently recognized as "Top Ten Companies To Watch In 2010" by AutoSucess Magazine.

Kirstie Thomas - 215-541-5321

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