Andover, MA (PRWEB) March 16, 2010
Effective Student Marketing, Inc. will be exhibiting at the Annual American Association of Cosmetology School's Spring Management Conference from March 20 to 22, 2010. Effective Student Marketing will be highlighting their Education Alerts e-newsletter services at this conference. During the show, ESM will even be running a raffle to give attendees the chance to win a free, customized e-newsletter for their school.
Effective Student Marketing has a staff of in-house writers, copy editors, and designers that create customized email marketing campaigns for vocational schools across the United States. This Education Alerts system keeps old leads interested in the school, and results in a much higher lead conversion and enrollment rate. In addition, ESM provides the school with in-depth analysis and reports of each email's effectiveness, to ensure that future e-newsletters are even more successful in providing the school with new enrollments.
"95 percent of your leads don't enroll in the first 30 to 60 days, and most admissions representatives stop contacting leads after 30 days. That's a lot of leads that are being wasted, just sitting in your database," explains Andy Kelley, President of ESM. "Our Education Alerts product helps keep your school in the mind and inbox of your prospect. Some of the highest converting leads you'll find are old prospects who have already expressed an interest in your school. We help you reconnect with those old leads and turn them into new enrollments, with a very small cost per acquisition."
ESM can work with schools to integrate a consistent and effective email marketing campaign into their current marketing efforts, with little time or resources needed from the school. If a school did a similar email campaign in-house, it would use up a team of resources and several days worth of labor to complete. Whether it's sending out a class schedule, an open house alert, or writing an industry-related article, ESM designs the email, writes the content, and manages the email lists. ESM has even developed their own reporting tool, where school managers can log-in, view the details of each new lead, and filter and download the data for further analysis.
All of the AACS conference attendees who stop by the Effective Student Marketing booth will have the opportunity to enter a raffle for a free e-newsletter. The winning school will be announced before the end of the day on Sunday, March 21st. Effective Student Marketing will be located at booth number 301 in the exhibit area.
ESM will also be showcasing their social media knowledge by posting photos and tweeting throughout the AACS Conference to the company's Facebook and Twitter pages.
Follow ESM on Twitter (http://www.twitter.com/EffectiveSM)
Become a fan of ESM on Facebook (http://www.facebook.com/pages/Effective-Student-Marketing/35051601890?ref=ts)
About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.
The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.
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