Bye Bye Demo CD - LoKast iPhone App Lets Anyone Share Music, Video, Pictures in Close Range

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Local-casting: how media will be shared in the real world

Today at the South by Southwest (SXSW) Interactive Festival, NearVerse, a venture-backed mobile networking company, announced the availability of their first mobile application, LoKast, which allows people to share media between iPhones and iPod Touches at super-fast speeds. The app is available for download at

LoKast, short for “local-casting,” aims to eliminate the need for physical media sharing, thereby eradicating physical CDs, plastic cases, video DVDs or waiting to get back to a PC computer to share and experience content. NearVerse launches LoKast at one of the largest, most-acclaimed media festivals in the United States, and is working with a variety of musicians and filmmakers who are spreading the word on their new music and films all from iPhoneto nearby iPhone, or iPod to iPod.

LoKasters can share certain parts of their digital profile to those also using the app nearby. LoKast allows users to discover and publicly view available digital profiles of others in the same area, similar to browsing for Facebook profiles, but targeting those who are physically around them.

How it works:

Users can simply download the free app and add photos, music, videos, contacts and web links to their personalized portal. When a LoKast user is in proximity (300 feet) of other LoKast users, the app will automatically discover other users nearby and allow the user to view and download their content.

Unlike other location-based sharing services, there is no need for 3G connectivity, as LoKast works in subways, underground and heavily congested areas such as stadiums, where 3G connectivity is unreliable.

For the first time in a mobile application, LoKast offers the ability to broadcast content to users nearby. LoKast offers fans the opportunity to distribute exclusive content they receive at shows to others, changing the way people share content in physical environments. With LoKast, users not only enjoy free songs from their favorite bands, but also become walking media distribution hubs to help spread the content to others nearby.

LoKast is partnering with music distribution companies including The Orchard, IODA and Monalis 360 to provide users with featured and exclusive content within the LoKast app. Film production companies, such as Mark Cuban’s Magnolia Pictures, are also using the service to promote their new films.

Musicians, producers and artists are creating custom portals and sharing media at SXSW. Music artists such as The Boxer Rebellion, The Ruse, Bazaar Royale, BlackMahal and Katia have all signed up to distribute featured and exclusive music and music videos to their audiences at live performances this month.

About LoKast
LoKast is a free iPhone and iPod Touch application that enables real-time sharing of media amongst groups of users at high-speed data rates.

About NearVerse
NearVerse is a Philadelphia, PA-based, venture-backed, mobile networking company, improving the quality of mobile Internet experiences using its proprietary networking platform.

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Angela Morris

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