CODA Automotive & Former GM North America Top Sales & Marketing Executive to Join Vantage4 Advisory Team

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Mike Jackson "Marketing Guru" to Join Vantage4 Advisory Team

Fort Washington, PA-based automotive marketing and consulting firm, Vantage4 announced today the addition of Michael A. Jackson to its Executive Advisory Board. Jackson, the senior vice president of global sales and distribution with CODA Automotive brings more than 25 years of sales and marketing experience with Fortune 500 companies to the Vantage4 advisory team.

"The addition of Mike to our advisory team takes our firm to new level," said Herbert Reedman, Jr., Managing partner of Vantage4. "Mike has been a great friend and associate. I had the fortune of working with Mike during his tenure at GM and have a great deal of respect for his vision, leadership and experience."

Vantage4 is an automotive marketing firm who represents clients doing business in, or who may wish to conduct business within the automotive community. Vantage4 prides itself in providing their clients access to an array of automotive channels and markets such as dealerships, OEM's, automotive stores, distributors and manufacturers such as the Detroit Three.

"Herb and Steve have assembled a top notch team of automotive professionals," said Jackson. "I like what they are doing at Vantage4 and I am proud to play a role in their future success"

Jackson has held sales and marketing positions at General Motors, Coca-Cola, PepsiCo and Coors Brewing. Prior to joining CODA, Jackson was a partner at Sarkissian Mason, and before that, was the CEO of SPEEDSHAPE. From 2000 to June of 2007, Jackson held key sales leadership positions within the ranks of GM North America, including vice president of marketing and advertising from 2006 to 2007 where he made significant changes in the way GM marketed its domestic brands, restructured the relationship between GM and its agency partners, focused GM's digital marketing efforts and led several of the most successful new product launches in GM's history (Chevy Silverado, Cadillac Escalade, and the GM 100,000 mile warranty). From 2002 to 2006, Jackson was GM's general manager for the Western U.S. region (16 states) based in Los Angeles, and from 2000 to 2002, he was the executive director of sales and marketing with responsibility for overseeing vehicle distribution and sales promotion and incentive programs for the domestic business based in Detroit.

"Mike is one of the best-rounded, most widely regarded automotive executives in the industry today," said Vantage4 Managing Partner, Steven Neu. "Our team and our clients will benefit greatly from Mike's vision. He is literally a marketing guru."

About CODA Automotive: Headquartered in Santa Monica, Calif., CODA is working to reduce dependence on oil and leading the way to a cleaner future by building 100% electric cars and transportation battery systems. . The American engineered, globally built CODA electric car will be available to consumers in 2010 making it the first mass produced electric car the U.S.

About Vantage4, LLC: Headquartered in Fort Washington, PA., Vantage4 is an automotive marketing and consulting firm led industry veterans Herbert Reedman, Jr., and Stephen Neu. The V4 team is considered by industry insiders as leaders in automotive retail, marketing, analytics and online strategies having had one of their companies recently recognized as "Top Ten Companies To Watch In 2010" by AutoSucess Magazine.

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Kirstie Thomas
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