Edmonton Introduces Green Initiatives for Summer Canadian Festivals, Part of Tourism Industry’s FRESH Initiative

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Edmonton’s reputation as Canada’s festival city grows with the launch of FRESH, greening the tourism industry

The leader in hosting Canadian festivals, Edmonton, Alberta has introduced a go green initiative pegged FRESH with tourism industry partners. This year join Edmonton in its quest to green the world one festival at a time. Right in line with spring that’s around the corner, Edmonton Tourism recently announced a bold new initiative called FRESH, http://www.edmonton.com/fresh. Created in partnership with tourism industry partners, it signifies “the greening of our industry,” states Ken Fiske at Edmonton Economic Development Corporation. Fiske believes FRESH is just one more reason why the Capital Region is the destination of choice for conference and event planners.

The University of Alberta, with its stunning Devonian Botanic garden, located in Festival City, is hosting The Green Festival July 18th. This educational festival focuses on giving consumers the best way to live green. “It’s all about the small things you can do to create less of a footprint on the environment,” says Emma Gilbertson, education co-ordinator. The festival features tips on composting, recycling, environmentally-friendly gardening, carpooling, using green energy and even housecleaning with eco-friendly products. The place to learn about caring for nature is at the Devonian Botanic Garden. “Admission to the show includes access to the rest of the garden, so you can visit our tropical butterfly house and our Japanese garden,” says Edmonton, Alberta based Gilbertson. For more information on The Green Festival July 18, 2010 go to http://www.ales.ualberta.ca/devonian/

Capital EX is also doing its part to make sure that what is often dubbed “Edmonton’s biggest summer celebration” is about more than the fun of midway rides, live music, a bustling marketplace full of handcrafted Aboriginal crafts and multicultural food treats. This July, Capital EX has a “green zone” in its Family Fun Town so parents and kids can learn together about ways to better care for the earth. For more information on Capital EX is being held July 23-August 1, 2010, go to http://www.capitalex.ca

The Edmonton Folk Music Festival August 5-8, 2010, meanwhile, has always lead the way with green initiatives with a site environment crew handling recycling, bike lock-up service and temporary walkways to minimize the damage to Gallagher Park, located in one of the most prized jewels of the city, the Edmonton river valley. A grand total of 22 times the size of New York’s Central Park, Edmonton’s river valley is North America’s largest urban green space. And incidentally, when David Byrne of Talking Heads fame played at the Folk Festival, he made a special point of checking out the multitude of bike and walking paths in the river valley and gave it a rave review! To learn more about the Edmonton Folk Music Festival through the stories of those who’ve experienced it visit http://www.edmontonstories.ca/story/folk-fest-volunteer-army.

Also in August from the 12th to the 22nd is the Edmonton International Fringe Theatre Festival, North America’s largest live theatre event, attracts over 500,000 visitors to over 1,000 live theatre experiences, but it handles all those people in an eco-responsible manner. The Fringe’s Green Revolution includes reducing dependence on the power grid through solar and LED lighting, setting up water stations to refill bottles and introducing more bio-degradable cutlery, plates and cups from food vendors. To learn more about the Edmonton International Fringe Theatre Festival through the stories of people who’ve experienced them visit http://www.edmontonstories.ca/story/discovering-live-theatre.

About Edmonton Tourism
Edmonton Tourism promotes Greater Edmonton as the destination of choice for tourism, conventions, major events and film production and is a division of Edmonton Economic Development Corporation (EEDC). For more information, visit http://www.edmonton.com. Learn more about Edmonton through the stories of people who've experienced it at http://www.edmontonstories.ca.

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Jenifer Christenson
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