The exceptional click-through rates we’re seeing to date are due to the strong correlation between content of the articles and the content of Sponsored Comments.
New York, NY (PRWEB) March 16, 2010
TalkAhead, Inc., an emerging leader in online paid content and advertising solutions for marketers and public relations professionals, today announced Jerusalem Post online has implemented Sponsored Comments.
Sponsored Comments are paid messages that respond directly to an article. The platform was designed to help marketers, public relations professionals and brand managers respond to stories or issues affecting their company, product or industry, offer commentary, dispel misconceptions, generate leads and start conversations with consumers. Because Sponsored Comment is the first message readers see the moment they’ve finished reading an article, marketers can target readers while their interest is piqued.
Initial results are showing that marketers who use Sponsored Comments on JPost.com, Jerusalem Post's web site, are benefiting from very high click-through rates that far exceed those of most traditional online advertising channels:
- Average CTR (click through rates) of 2%
- Range of 0.8% to 5.5%
“The exceptional click-through rates we’re seeing to date are due to the strong correlation between content of the articles and the content of Sponsored Comments. That strong correlation leads directly to reader engagement,” said Philippe Lang, President and Cofounder of TalkAhead.
Established in 1995, as one of the first online publications in the world, the JPost.com enjoys worldwide exposure. The site is the main source of information regarding Israel, the Middle East and the Jewish world, thus its users are opinion leaders, foreign journalists and travelers, hold high- and mid-management positions and are far more affluent and travel more than the average web user. “Our readers are very engaged,” explains Yariv Carni, JPost.com's CEO. “They’re engaged with their communities, world events, and what’s happening in their societies and the world as a whole. We’re delighted to see conversations begin between influencers and our readers on our site.”
While TalkAhead offers both a direct sales model and self-service model, about half of the advertisers who have placed Sponsored Comments on Jerusalem Post to date have done so using the self-service wizard, which is accessed by clicking a link at the bottom of each article. “The exciting aspect for us is that it allows Jerusalem Post to tap into a whole new pool of ‘long tail’ advertisers, and therefore revenue. These are new advertisers to our publication, and we’re able to support them without applying any of our internal resources,” said Yariv Carni of Jerusalem Post.
TalkAhead is a new, patent-pending advertising channel that lets online publishers monetize areas of the websites or blogs that have never earned revenue before.
With TalkAhead, online publishers can offer advertisers the opportunity to post Sponsored Comments – short messages that are displayed prominently in their Readers Comments sections -- thereby enabling them to participate in the dialogs readers are having on the Web.
TalkAhead’s turnkey platform streamlines the process for both publishers and advertisers, making the Sponsored Comments channel highly profitable for publishers, and very timely and relevant for advertisers. For more information, visit http://www.talkahead.com.
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