Zimmzang.com Experiences Growth After Twitter-Initiated NASCAR Sponsorship

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An impromptu business deal hatched two weekends ago on Twitter resulted in unexpected national attention for a new locally based printing and advertising company, Zimmzang.

An impromptu business deal hatched two weekends ago on Twitter resulted in unexpected national attention for a new locally based printing and advertising company.

Steve Burke, CEO of Glen Allen-based Zimmzang.com and a racing enthusiast, learned that NASCAR star Kenny Wallace was in need of a sponsor for a Feb. 20 Nationwide Series race in Fontana, Calif. After some “Twittering” with Wallace the weekend before the race, Zimmzang became the primary sponsor of the popular #28 car. The Wallace team immediately began thanking Zimmzang on websites and blogs, while support from throngs of loyal Wallace fans poured in on Zimmzang’s brand-new Facebook page.

“Zimmzang started out with 20 fans on Facebook, and after the sponsorship announcement we had hundreds,” Burke said. “We had just opened a Twitter account a few weeks ago, then suddenly we had hundreds of followers. On Zimmzang.com, our number of unique visitors skyrocketed 1,400 percent the day Kenny announced the sponsorship on Twitter and Facebook.”

Due to the impact of the recent NASCAR sponsorship, Zimmzang plans to get involved in other national sports sponsorships.

“Because of the recession, advertising assets that were once only available to top companies with huge advertising budgets are now available to small companies looking for national exposure,” Burke said. “These advertising assets have moved to make themselves more open and flexible to companies like ours because of the loss of larger companies. This gives us a unique opportunity to expand our brand while others are pulling back.”

Steve Burke, a 2009 graduate of Virginia Tech’s Pamplin School of Business, founded Zimmzang.com late last year with his father, Rich, a former corporate executive who now is the company’s COO.

Zimmzang (http://www.zimmzang.com) is an innovative online printing and promotional product hub that partners with small craftsman printers to produce high quality products, quickly and inexpensively. While traditional printing is growing less than 2 percent per year, online printing is skyrocketing by 35 to 40 percent. The proprietary Zimmulator online design tool allows customers to make strong, professional designs while keeping costs low and quality high.

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Jennifer Wezensky
Zimmzang
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