Launches Mobile "Career Coach" at SXSW to Help Parents, Teens in Career Planning

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Move Follows New Study by Gates Foundation Finding Counseling Shortfalls in Schools

60 percent of teens give guidance counselors a fair or passing grade, according to Public Agenda and Gates Foundation. announced today that parents and teens stressed about their futures can now turn to their mobile devices to get career planning advice needed to be successful in today’s global economy. To sign-up, go here or simply text “SUPER” to 84280.

The Mobile Coaching Program, launched at the 2010 South by Southwest Interactive Conference, comes after a new study by the Gates Foundation and Public Agenda finding that 60 percent of young people give their high school guidance counselors a fair or poor grade. The study also found that most teens felt “just like a face in the crowd” and were less likely to go to college when they had a bad experience with their counselor.

“Busy parents and teens stressed about their futures can now simply text 84280 to begin to create a SuperFuture,” said Jennifer Openshaw, CEO of, author, and a nationally known commentator who has shared her advice on Oprah and CNN. “ wants parents to know that we’re here to help your child be successful in today’s global world.”

Openshaw, who founded Women’s Financial Network, now a division of Siebert Financial (NYSE:SIEB), and has hosted ABC Radio’s Winning Advice, created to help address parents’ concerns about their child’s success in a more competitive global economy and amid an unemployment rate that tops 20% for young people. Parents told they are more concerned about their child’s successful transition to the working world than they are paying for college.

The Mobile Coaching Program, powered by Buzz360, will provide real-time tips to educate teens and parents about career planning and related topics including business and finances.’s mission is to help students answer: What do I want to be when I grow up and how do I get there? It offers “Discover Your Future” seminars featuring Google execs and career coaches and a signature summer Global Leader Program at the United Nations and New York University.

Additional programs for students nationwide will be coming soon. To get notified, go here. For more information, visit .


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Francine Robb
203-295-0566 ext. 702
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Jennifer Openshaw
203-295-0566 ext. 704
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