Capitola, CA (PRWEB) March 16, 2010
Online marketing and PR service provider SeniorCareMarketer.com (SCM) has entered an exclusive partnership with Boomer Authorit, the world's leading association for professionals and companies targeting the 50+ baby boomer and beyond demographic.
Under the agreement, SCM will make its online marketing and news distribution services available to the 1,000+ members of Boomer Authority. A direct response to America's growing senior population, SCM combines a database of web-based marketing and public relations (PR) opportunities with press release distribution tools and SEO campaign management and measurement abilities.
"Our partnership with SCM places a comprehensive suite of marketing and PR tools at our members' fingertips, helping them increase brand awareness, develop new business opportunities and generate incremental revenue," said Martin Diano, CEO of Boomer Authority(TM).
There are 78 million baby boomers in the U.S., with a spending power of $3 trillion annually and controlling 70% of the U.S. wealth. Increasing numbers of baby boomers are utilizing social media to communicate with family and friends, collaborate in teams and cooperate with anyone they choose anywhere, anytime. Studies have confirmed Boomers are using social media to discuss products and companies, write their own reviews and finding and closing their own deals, said Diano.
SCM's product offering includes:
- Planning and management: Information databases including profiles of journalists and bloggers who cover the senior care and boomer industry, plus media outlets, advertising information, editorial calendars, direct marketing information, conferences and trade shows. SCM also lists speaking opportunities, blogs, award competitions, live Tweets from hundreds of journalists covering the senior care marketplace and more.
- Campaign execution tools: Press release distribution, direct marketing, content syndication, social media integration and more.
- Measurement features: Clipping services, keyword ranking tools and Web site metrics through an interface with Google Analytics.
The marketplace for senior care vendors is booming, but most companies don't have the necessary resources to carry out marketing and promotional campaigns," said Mark Willaman, CEO and founder of SeniorCareMarketer.com. "All of our features are designed to help companies reach the myriad of buyers and decision-makers throughout the senior care space."
A response to the growing elder care industry, SeniorCareMarketer.com is a marketing software and services firm that combines databases of marketing and public relations opportunities with press release distribution, campaign management and social networking tools. The service offers the same benefits and features offered by its sister product, HRmarketer.com: the ability to generate publicity, Web site traffic, sales leads and improved search engine rankings. For more information, visit http://www.SeniorCareMarketer.com.
About Boomer Authority™ Association:
Boomer Authority™ (http://BoomerAuthority.org) is the world's leading professional association for experts, coaches, educators, authors, thought leaders, digital advertising agencies, marketing/PR firms, and Boomer-centric online media properties that specialize in the 50+ baby boomer demographic.
Email: MartinDiano (at) gmail (dot) com
Elrond Lawrence, APR
elawrence (at) fishervista (dot) com
This press release was distributed through PR Web by Human Resources Marketer (SeniorCare Marketer: http://www.seniorcaremarketer.com) on behalf of the company listed above.